Company Description Wuye, founded in September 2019, is a consulting company specializing in empowering global branding for businesses. We represent a leading art & design sourcing hub in Shenzhen, China — a curated cluster of original Chinese design brands in furniture, lighting, ceramics, jewellery and textiles — selling to interior designers, sourcing agents, boutique hotels and retailers across the Middle East, India, and Southeast Asia.

Role Description The Growth Specialist — Website, Content & B2B Social is a full-time remote role responsible for driving digital growth across web properties and B2B social channels. This role involves planning and executing growth experiments, optimizing website performance, and improving user journeys to increase lead generation and conversion.

The specialist will build the website, create and manage content for websites, blogs, and B2B social platforms, ensuring alignment with brand positioning and marketing objectives. We need one operator to own it end to end

What you'll own

1. Website Build & Management (your first and most important deliverable)

- Build our English marketing website on WordPress, following the visual direction, wireframes and design assets our team provides
- Set up the content architecture: merchant directory (custom post type + category taxonomy), category hub pages, portfolio pages, news & events, about, contact
- Configure theme, page builder, plugins, hosting, DNS, SSL, performance and technical SEO foundations (schema, XML sitemap, permalinks, redirects, meta)
- Prepare the multilingual structure so we can add Russian and Arabic later (structure only — no translation needed at this stage)
- Connect GA4, Google Search Console and Google Tag Manager
- Deliverable: a live English website with at least 30 merchant pages published by the end of Month 1
- After launch: keep publishing, adding merchants,



fixing issues, and improving speed and conversion

2. Content & Copywriting

- Write all English copy: website articles, LinkedIn posts, Facebook group posts, Instagram captions, Pinterest pins, email and WhatsApp messages
- Publish 4+ long-form SEO articles per month on the website (sourcing guides, category explainers, supplier selection)
- Produce 16 social posts per month across LinkedIn, Facebook, Instagram and Pinterest and youtube

3. LinkedIn (our primary B2B channel)

- Create and Manage the company page and build a credible thought-leadership presence
- Identify and connect with qualified decision-makers (procurement managers, interior designers, hotel buyers) in the Middle East, India, and Southeast Asia, Russia, and other target area.
- Run a disciplined, personalised outreach cadence. No mass DMs, no automation spam, no bought followers.
- Track every contact and conversation in a shared pipeline

4. Facebook Groups & Communities

- Join and engage relevant international furniture, interior design and sourcing groups
- Participate with genuine value — answer questions, share knowledge, build trust.
- Capture inbound interest and move it to a conversation

5. Instagram & Pinterest and Youtube

- Own the content calendar and visual rhythm for both platforms
- Build Pinterest as a search channel: keyword-rich pins that drive traffic to the website
- Grow accounts with real, on-target followers

6. Website SEO

- Keyword research, on-page SEO, internal linking,



meta copy, internal search demand mapping
- Monitor and improve performance in Google Analytics 4 and Google Search Console
- Build the category and merchant pages so they rank for sourcing-intent keywords

7. Google Business Profile

- Keep the profile current: posts, photos, Q&A;, review requests, plus the review flywheel SOP

8. Buyer Engagement

- Respond to English inquiries within 2 hours during your shift
- Qualify leads, route product enquiries to the manager
- Run email outreach sequences and maintain the buyer database

9. Trade Show Campaigns

- Run campaign waves (Canton Fair, Foshan Ceramics Fair, CIFF): campaign content, landing pages, outreach, post-show report

10. Reporting

- Monthly performance report, monthly content calendar, monthly merchant asset report

Qualifications

- Hands-on WordPress website building experience — theme setup, custom post types and taxonomies, page builder, plugins, hosting, DNS and SSL. You must be able to show us a live site you built yourself (not one you only managed)
- Excellent communication skills, with the ability to present insights clearly and collaborate effectively with cross-functional teams.
- Proven project management skills, including planning, prioritizing, and delivering multiple initiatives on time.
- Experience with website optimization tools, analytics platforms (e.g., Google Analytics), and social media management tools.
- Knowledge of B2B content strategy, SEO fundamentals, and social media best practices for LinkedIn and other professional networks.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Ability to work independently in a remote workplace, manage deadlines, and adapt to a fast-paced, evolving landscape.

📌 Growth Specialist — Website, Content &B Social (India)
🏢 WuYe
📍 India