18 Sep
|
Talentiser
|
Gurugram
18 Sep
Talentiser
Gurugram
Growth & Performance Manager
2+years experience
D2C brands, Early startup Quick commerce
Gurugram
CTC upto 23 LPA THE ROLE
We are looking for a highly analytical, commercially minded and execution-focused Growth & Performance Manager to improve how the company acquires, activates, retains and grows customers. This is not a reporting-only role: you will connect marketing spend, app behaviour, orders, cohorts and retention data to identify funnel gaps and investment opportunities, working closely with founders and cross-functional teams.
WHAT YOU WILL OWN
- Performance & funnel measurement: Track CAC, CPA, ROAS, CTR, conversion, AOV, contribution, repeat rate and LTV; analyse the journey from install to repeat purchase.
- Campaign optimisation & experiments: Evaluate audiences, creatives, offers, landing pages and channel mix across Meta, Google and emerging channels; run A/B tests.
- Retention & lifecycle: Support customer segmentation and journeys across WhatsApp, push, email and in-app communication to improve engagement and repeat behaviour.
- Dashboards & forecasting: Build weekly dashboards and forward-looking forecasts for spend, orders, revenue and customer metrics.
- New growth levers: Assess referrals, affiliates,
creators, partnerships, communities and offline-to-online activations based on ROI and acquisition quality.
- Tracking & data quality: Strengthen UTMs, event tracking, attribution and reporting across the app, CRM and advertising platforms.
WHO WE ARE LOOKING FOR
- 2-4 years of experience in growth analytics, performance marketing, business analytics, lifecycle marketing or user growth.
- Experience in quick commerce, grocery, FMCG, D2C, e-commerce, consumer apps or another high-frequency category is strongly preferred.
- Strong command of Excel/Google Sheets and working knowledge of SQL; exposure to Power BI, Tableau or Looker Studio is preferred.
- Hands-on understanding of Meta Ads, Google Ads, CAC, ROAS, LTV, cohorts, funnels and retention; exposure to GA4, GTM, MMPs and CRM tools is a plus.
- Solid academic background; Tier-1 education preferred, with the ability to turn complex data into clear commercial recommendations.
- High ownership, attention to detail and comfort in an early-stage environment; based in Gurugram or willing to relocate and work from the office.
📌 Growth & Performance Manager ||C brands ||2+years || Gurugram || upto 23 LPA
🏢 Talentiser
📍 Gurugram