KEY RESPONSIBILITIES

Creative Concept & Execution:Develop original visual concepts, graphics, layouts, and campaign designs for social media, paid advertisements, websites, landing pages, app marketing, presentations, emails, and other digital or print collateral.

B2B & B2C Campaign Design:Create impactful creatives for both consumer-facing and business-facing audiences. Adapt visual language, messaging structure, and formats for paid campaigns, social media, sales collateral, lead-generation campaigns, and brand communication across channels.

End-to-End Project Ownership:Take full ownership of projects — from understanding the brief and developing concepts through design exploration, stakeholder reviews, revisions, final artwork, and delivery — while maintaining both quality and speed.

Brand Consistency:Apply and evolve brand guidelines, visual systems, typography, colour palettes, imagery standards, and layout principles to ensure a consistent look and feel across all touchpoints.

AI-Powered Creative Production:Use generative AI tools responsibly to speed up ideation, mood boarding, visual exploration, image and video generation, compositing, and production — without compromising on craft, accuracy, or brand alignment.

Cross-Functional Collaboration:Work closely with Marketing, Content, Product, Performance Marketing, and other teams to understand business objectives and translate them into effective, well-crafted design solutions.

Design Presentation:Present creative concepts and design rationale clearly to stakeholders, incorporate feedback constructively, and articulate design decisions with confidence when needed.

Motion & Short-Form Content:Create or support short-form videos, motion graphics, Reels, and promotional content as required by the team.

Project & Time Management:Handle multiple projects at the same time, prioritise tasks effectively, maintain well-organised working files, and consistently meet deadlines.

Quality Assurance:Review all final assets for visual hierarchy, typography, alignment, consistency, correct export settings,



platform specifications, and overall production readiness before delivery.

Staying Current:Keep up with the latest social media creative trends, design systems, emerging AI tools, advertising formats, and industry best practices — and apply relevant insights to your everyday work.

REQUIRED QUALIFICATIONS & SKILLS

Experience:3–5 years of professional graphic design experience with demonstrated ownership of B2B and/or B2C campaigns, independent execution, and a consistent record of delivering high-quality creative work.

Industry Exposure:Experience creating marketing and brand communication for both business and consumer audiences is strongly preferred. Relevant sectors include Travel Tech, SaaS, IT/Technology Services, Food Tech, E-Commerce, Consumer Apps, Hospitality, Lifestyle, or similar digital-first industries.

Portfolio:A strong, well-curated portfolio that demonstrates range, visual craft, conceptual thinking, campaign work, typography, layout skills, and problem-solving ability across digital formats.

Adobe Photoshop & Illustrator:Advanced working proficiency is mandatory. You should be able to work confidently and efficiently in both tools on a daily basis.

Design Fundamentals:Solid understanding of branding, typography, colour theory, composition, visual hierarchy, grid systems, and layout design principles.

Social & Performance Creative:Hands-on experience designing social media posts and advertising assets that are visually current, platform-appropriate, and optimised for engagement and clarity.

Communication:Strong collaboration and communication skills — you should be able to understand briefs clearly, ask the right questions, present your ideas effectively,



and act on feedback in a professional manner.

Attention to Detail:Excellent eye for detail, well-organised file management, strong time management, and the ability to perform well in a fast-paced environment with shifting priorities.

Educational Qualification:Bachelor's degree in graphic design, Visual Communication, Visual Arts, Motion Graphics, or a related discipline. Equivalent professional experience supported by a strong portfolio will also be considered.

Work Arrangement:Willingness to work from the Bangalore office, 5 days a week (Monday to Friday).

MANDATORY AI & CREATIVE TECHNOLOGY SKILLS

AI proficiency is a core requirement for this role — not an optional add-on. You must demonstrate real, production-level experience with generative AI in your design workflow.

Practical AI Workflow:You must have used generative AI tools as part of actual design and creative production work — not just for personal experiments or casual exploration.

Prompt Engineering:Strong ability to write, refine, and iterate prompts for AI image and video generation, including control over composition, style, camera angles, lighting, subject placement, and brand-specific direction.

AI Tools Experience:Hands-on working knowledge of tools such as Adobe Firefly, Midjourney, Runway, ChatGPT Image Generation, or other comparable current-generation creative AI platforms.

AI-to-Design Finishing:Ability to take AI-generated outputs into Photoshop or Illustrator for compositing, retouching, typography, brand alignment, resizing, and making them production-ready.

Quality Judgement:Ability to spot and correct common AI output issues — such as visual artifacts, inconsistent details, anatomical errors, inaccurate text rendering, visual discontinuity, or off-brand styling.

Continuous Learning:A proactive approach to exploring recent AI capabilities and integrating useful tools into your creative workflow, while always maintaining human creative judgement and quality standards.

📌 Graphic Designer (Bengaluru)
🏢 Invisia
📍 Bengaluru