Google Business Profile (GMB/GBP) Executive / Manager Local SEO

Role & responsibilities

We are looking for a highly motivated, result-oriented and hands-on Google Business Profile (formerly Google My Business) Executive / Manager who can create, verify, optimize, manage, promote and grow Google Business Profiles for multiple businesses.

The primary objective of this role is to improve the visibility of our businesses across Google Search, Google Maps and Local Pack results, with a strong focus on generating measurable business results such as phone calls, enquiries, website visits, direction requests and qualified leads.

We are looking for an execution-focused skilled who understands that successful Local SEO is not just about preparing reports. The candidate should be able to:

Research Plan Execute Monitor Optimize Improve Rankings Generate Leads

Candidates who can demonstrate previous success in taking a Google Business Profile from low visibility to strong Google Maps and local search visibility will be strongly preferred.

Key Responsibilities

1. Google Business Profile Creation & Management

- Create, claim, verify and manage Google Business Profiles.
- Optimize profiles for maximum visibility across Google Search and Google Maps.
- Maintain accurate business name, address, phone number, website, working hours and other profile information.
- Select and optimize appropriate primary and secondary business categories.
- Publish regular Google Business Profile posts, offers, updates, events and announcements.

2. Google Maps & Local SEO Ranking

- Develop and execute strategies to improve Google Maps and Local Pack rankings.
- Perform local keyword research and identify high-intent search queries.
- Optimize profiles for relevant "near me," city-based,



service-based and local-intent searches.
- Research competitors ranking in the Google Maps 3-Pack and identify opportunities.
- Develop city, area and location-specific Local SEO strategies.
- Work toward increasing visibility for commercially valuable local keywords.

3. Local Citations & NAP Management

- Create and manage business listings across relevant local directories, citation websites and industry-specific platforms.
- Maintain consistent NAP (Name, Address, Phone) information across the web.
- Identify incorrect, duplicate or outdated citations and work to correct them.
- Identify new high-quality citation opportunities.

4. Reviews & Online Reputation Management

- Monitor customer reviews across Google Business Profiles.
- Respond professionally and appropriately to positive and negative reviews.

5. GBP Verification, Suspension & Troubleshooting The candidate should be comfortable handling common Google Business Profile issues, including:

- Profile verification
- Video verification
- Re-verification
- Ownership/access issues
- Duplicate listings
- Incorrect information
- Profile edits/rejections
- Disabled profiles
- Suspended profiles
- Reinstatement processes
- Google support cases

6. Lead Generation & Conversion Growth The role is not limited to improving rankings. The successful candidate will focus on converting increased local visibility into measurable business results.





Develop strategies to increase

- Phone calls
- Customer enquiries
- Website visits
- Appointment/booking enquiries
- Qualified leads
- Google Maps interactions
- Local search visibility
- Conversion rates from GBP traffic

Preferred candidate profile The candidate must understand and follow Google Business Profile policies and guidelines and should avoid spammy or policy-violating methods that could put business profiles at risk.

We are looking for someone who:

- Is highly execution-focused and result-oriented.
- Can independently manage multiple Google Business Profiles.
- Understands how Google Maps and local organic search work.
- Has strong analytical and problem-solving skills.
- Pays close attention to business information and listing accuracy.
- Can identify why a profile is not performing and create an improvement plan.
- Keeps up with changes in Google Business Profile and Local SEO.
- Can coordinate effectively with SEO, content, design and development teams.
- Can manage multiple profiles, tasks and deadlines.
- Has good written and verbal communication skills.
- Understands the importance of following Google policies rather than relying on risky shortcuts.

We strongly prefer candidates who can demonstrate actual Local SEO/GMB results.

Applicants may be asked to share examples such as:

- Google Business Profiles previously managed
- Before/after ranking improvements
- Google Maps ranking results
- Local keyword ranking screenshots
- GBP Performance/Insights screenshots
- Growth in calls, clicks or enquiries
- Examples of profiles successfully optimized
- Examples of suspension/reinstatement cases handled
- Multi-location GBP management experience

📌 Google Business Profile (GMB/GBP) Executive / Manager Local SEO (Noida)
🏢 M S Rockwell Travel Solutions
📍 Noida