E-Commerce Brand Manager

Location: Remote

Experience :5-10 years

Shift Timing : 4:00 p.m. to 1:00 a.m.

About the Role

We're looking for a marketing-first eCommerce Brand Manager, based in India, to build and grow a premium herbal wellness supplements brand for the US market across our DTC website (Shopify) and Amazon/other US marketplaces. This role is about brand building and demand generation, not backend operations you'll shape how the brand looks, sounds, and sells to US consumers, while working remotely with US-based stakeholders.

Key Responsibilities l Brand Building — Define and maintain a consistent brand voice, visual identity, and story across the website, Amazon, and social channels l Marketing Strategy — Plan and execute campaigns (paid social, email/SMS, content, influencer/affiliate) that drive traffic and awareness l Amazon Growth — Own Amazon brand presence: listing content, A+ pages, PPC campaigns, reviews, and ranking l Website Merchandising — Manage Shopify product pages, promotions, and campaign landing pages to support marketing pushes l Content & Creative — Direct product photography, copywriting, and creative assets that reinforce the brand l Performance Tracking — Monitor revenue, conversion, ROAS,



and channel-level KPIs; report insights and recommend next moves l Market Research — Track competitors and trends in the health/wellness and supplements space to inform positioning

Qualifications l 5+ years in eCommerce or brand marketing, ideally DTC, CPG, or health & wellness l Solid understanding of US consumer behavior, culture, and shopping trends — prior experience building or marketing a brand for the US market is essential l Hands-on experience with Shopify and Amazon Seller/Vendor Central, specifically on the US marketplace (PPC, listings)

l Strong marketing and storytelling instincts — this is a brand-first role, not just operations l Excellent written English and comfort creating US-facing copy and content that doesn't read as translated or generic l Comfortable with performance data (Google Analytics, Amazon Brand Analytics, Shopify reporting)

l Experience with Klaviyo, paid social, or influencer/affiliate marketing (US audience) a plus l Interest or background in wellness, supplements, or Ayurveda a bonus

Able to work hours that overlap with the US team for collaboration and campaign timing

Interested Candidates can share your CV to [email protected]

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