Role & responsibilities

Digital Performance Strategy

- Develop and execute comprehensive digital performance marketing strategies aligned with business objectives.

- Drive customer acquisition, lead generation, conversion optimization, and revenue growth through digital channels.

- Establish KPIs, performance benchmarks, and reporting frameworks to monitor campaign effectiveness.

- Identify growth opportunities through market analysis, customer insights, and digital trends.

Performance Marketing

- Lead and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display Networks, and other relevant platforms.

- Optimize campaign performance to maximize ROAS, ROI, CTR, and conversion rates.

- Manage marketing budgets effectively and ensure optimal allocation across channels.

- Conduct A/B testing and audience segmentation to improve campaign outcomes.

SEO &

- Website Optimization

- Develop and implement SEO strategies to improve organic traffic and search rankings.

- Oversee on-page, off-page, and technical SEO initiatives.

- Collaborate with content, web development, and product teams to enhance website performance and user experience.

- Monitor website analytics and implement optimization recommendations.

Digital Marketing &





- Brand Visibility

- Lead digital marketing initiatives across owned, earned, and paid channels.

- Drive content marketing strategies that improve engagement and organic growth.

- Ensure consistent brand messaging across digital platforms.

- Identify emerging platforms and technologies to enhance digital presence.

Analytics &

- Reporting

- Utilize tools such as Google Analytics, Google Search Console, Data Studio, SEMrush, Ahrefs, and CRM platforms to assess campaign performance.

- Generate actionable insights through data analysis and reporting.

- Present performance reviews and strategic recommendations to senior management.

- Track and report on critical metrics including CAC, CPL, CPA, ROAS, traffic, engagement, and conversion rates.

Team Leadership &

- Stakeholder Management

- Lead, mentor, and develop a high-performing digital marketing team.

- Set transparent goals, performance expectations, and development plans for team members.

- Collaborate with internal stakeholders, agencies, vendors, and technology partners.

- Foster a culture of innovation, accountability, and continuous improvement.

Preferred candidate profile

📌 Digital Performance Lead (Mumbai)
🏢 Mahindra Lifespaces
📍 Mumbai