Plan, create, and manage campaigns on Google Ads and Meta Ads (Facebook & Instagram).

Conduct keyword research, audience targeting, and competitor analysis.

Optimize campaigns to improve ROI, CTR, conversions, and lead generation.

Monitor campaign performance and prepare daily, weekly, and monthly reports.

Manage advertising budgets and bidding strategies.

Create and test ad copies, creatives, and landing page recommendations.

Implement remarketing and retargeting campaigns.

Coordinate with the content, design, and sales teams to achieve marketing objectives.

Stay updated with the latest digital marketing trends, algorithms, and platform updates.

Support SEO, social media marketing, and other digital marketing activities when required.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business,



or a related field.

1-3 years of experience in Digital Marketing, specifically in Google Ads and Meta Ads.

Strong understanding of

Google Search, Display, and Performance Max Campaigns

Facebook and Instagram Advertising

Google Analytics and Google Tag Manager

Lead Generation and Conversion Tracking

Knowledge of SEO and social media marketing is an added advantage.

Excellent analytical and communication skills.

Ability to work independently and manage multiple projects.

Pay: ₹10,076.85 - ₹25,003.24 per month

Perks

- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Million IQ Solutions
📍 Kolkata