Digital Marketing Specialist

Company: AR Digital Technology Pvt. Ltd.

Location: Hamirpur, Himachal Pradesh — On-site

Job Type: Full-Time | Permanent

Salary: ₹15,000 – ₹25,000/month + Performance Incentives

Experience: 2–3 Years

About the Role

AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company specializing in Digital Marketing, Performance Marketing, SEO, Google Ads, Meta Ads, Website Development, Branding, AI Automation, and Business Growth Solutions.

We are looking for a Performance Marketer / Digital Marketing Specialist who can independently plan, execute, manage, and optimize complete digital marketing campaigns from scratch.

The ideal candidate should have practical knowledge across Meta Ads, Google Ads, SEO, Social Media Marketing, Lead Generation, Analytics, Content Marketing, Conversion Optimization, and Digital Strategy.

This is a hands-on role. The candidate should be able to take a business/client requirement and build a digital marketing strategy and execution plan from the ground up.

Key ResponsibilitiesDigital Marketing & Strategy

- Understand business goals, target audience, products/services, and marketing objectives.
- Develop and execute digital marketing strategies from scratch.
- Plan complete marketing funnels from awareness → traffic → leads → conversions → remarketing.
- Conduct competitor, audience, keyword, and market research.
- Identify suitable digital channels and marketing opportunities.
- Manage multiple client/business campaigns simultaneously.

Meta & Paid Social Advertising
- Plan, create, launch, manage, and optimize Meta Ads campaigns from scratch.
- Manage Lead Generation, Sales, Traffic, Conversion, Engagement, and Remarketing campaigns.
- Develop Custom Audiences, Lookalike Audiences, retargeting, and audience segmentation strategies.
- Conduct A/B testing of creatives, copy, audiences, placements, and campaigns.
- Monitor and optimize CTR, CPL, CPA, Conversion Rate, ROAS, and ROI.
- Manage budgets and scale profitable campaigns.
- Monitor Meta Pixel, Events Manager, Conversion API, and conversion tracking.

Google Ads & PPC
- Create and manage Google Ads campaigns.
- Experience with Search, Display, YouTube, Remarketing, and Performance Max campaigns is preferred.
- Perform keyword research and negative keyword management.
- Write and optimize ad copies.
- Monitor CPC, CTR, CPL, CPA, conversions, and ROAS.
- Optimize campaigns based on performance data and business objectives.
- Manage Google Ads budgets and improve campaign efficiency.

SEO & Organic Growth
- Perform keyword research and competitor analysis.
- Implement on-page and basic technical SEO.
- Optimize website pages, titles, meta descriptions, headings, internal links, and content.
- Work on local SEO and Google Business Profile optimization.
- Monitor keyword rankings,



organic traffic, and website performance.
- Identify opportunities for improving organic visibility and lead generation.
- Coordinate with the development/content team for SEO implementation.

Social Media Marketing
- Plan and manage social media marketing activities.
- Develop content calendars for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Coordinate with graphic designers, video editors, and content creators.
- Monitor engagement, reach, followers, traffic, and conversions.
- Develop social media growth and engagement strategies.
- Manage organic and paid social media campaigns.

Lead Generation & Conversion
- Develop lead-generation strategies for different industries and businesses.
- Improve lead quality and conversion rates.
- Analyze the complete customer journey from advertisement to conversion.
- Coordinate with the sales team to understand lead quality and customer feedback.
- Identify reasons for poor conversion and recommend improvements.
- Work on landing pages, forms, CTAs, remarketing, and conversion optimization.

Analytics & Reporting
- Monitor campaign and website performance using relevant analytics tools.
- Work with GA4, Google Search Console, Google Tag Manager, Meta Business Suite, and advertising platforms.
- Track important KPIs and marketing metrics.
- Prepare regular performance reports.
- Analyze data and provide actionable recommendations.
- Identify underperforming campaigns and implement corrective strategies.

Website & Marketing Coordination
- Understand basic website and landing-page requirements.
- Coordinate with the website/development team for marketing-related changes.
- Suggest improvements to landing pages, website content, CTAs, forms, and user journeys.
- Basic knowledge of WordPress and website management is preferred.

Content & Marketing
- Understand content strategy for SEO, social media, advertisements, and lead generation.
- Coordinate with content writers and creative teams.
- Provide marketing briefs for creatives, videos, blogs, landing pages, and advertisements.
- Understand how content and creative performance affects campaign results.

Requirements
- 2–3 years of practical experience in Digital Marketing / Performance Marketing.
- Must have hands-on experience rather than only theoretical knowledge.
- Should be capable of starting digital marketing activities from scratch.
- Strong practical knowledge of Meta Ads and Google Ads.




- Good understanding of SEO and Social Media Marketing.
- Experience with lead generation and conversion campaigns.
- Knowledge of GA4, Google Search Console, Google Tag Manager, Meta Pixel, and conversion tracking.
- Understanding of CTR, CPC, CPL, CPA, Conversion Rate, ROAS, ROI, and CAC.
- Ability to analyze campaign and website data.
- Good understanding of digital marketing funnels and customer journeys.
- Ability to manage multiple campaigns and deadlines.
- Strong problem-solving and analytical skills.
- Valuable communication and coordination skills.
- Agency/client account experience is preferred.

Additional Advantage Candidates with experience in the following will have an advantage:
- Google Ads
- Meta Ads
- SEO
- Local SEO / Google Business Profile
- GA4
- Google Tag Manager
- Meta Pixel & CAPI
- WordPress
- Landing Page Optimization
- CRO
- CRM
- Email Marketing
- WhatsApp Marketing
- Social Media Management
- Content Marketing
- YouTube Marketing
- AI Marketing Tools
- Marketing Automation

Important — Hands-on Candidate Required This is not a role for someone who has only completed a digital marketing course or has experience managing only one marketing channel.

The candidate should be able to start and execute digital marketing activities from scratch, including:

Business Understanding → Market Research → Strategy → Audience/Keyword Research → Campaign Setup → Creative/Content Coordination → Tracking → Launch → Optimization → Lead Generation → Conversion Optimization → Reporting → Scaling.

The candidate should be comfortable taking responsibility for campaigns and projects with minimal day-to-day supervision.

Salary & Benefits

- ₹15,000 – ₹25,000/month, based on practical experience and skills.
- Performance-based incentives.
- Paid leave as per company policy.
- Training and professional development.
- Career growth opportunities.
- Opportunity to work with multiple industries and client campaigns.
- Hands-on exposure to complete digital marketing projects.
- Opportunity to work with emerging AI marketing and automation tools.

Work Schedule Monday to Saturday | Day Shift

Work Mode: Work From Office

Location: Hamirpur, Himachal Pradesh

How to Apply

Interested candidates should submit

- Updated Resume/CV
- Relevant work experience
- Current location
- Details of digital marketing campaigns/projects handled
- Platforms/tools they have practical experience with
- Portfolio or case studies, if available
- Examples of campaigns, SEO projects, websites, or marketing results handled

Candidates with real-world, hands-on Digital Marketing experience who can independently build and execute marketing activities from scratch are encouraged to apply.

Work Location: In person

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur