Company Description Skinkrew is a luxury skincare brand that brings world-class Korean skincare into everyday Indian routines, focusing on purity, innovation, and conscious beauty. The brand is committed to simplifying skincare by removing confusion and guesswork, offering products that are easy to understand and use.

Skinkrew emphasizes high-quality formulations and transparent ingredients to deliver effective, results-driven skincare. Team members join a growing, modern beauty brand that values creativity, authenticity, and customer education. Working at Skinkrew offers the opportunity to shape how consumers experience premium skincare in India.

Role Description The Digital Marketing Manager is a full-time, hybrid role based in Mumbai, with flexibility for some work-from-home days. This role is responsible for planning and executing digital marketing campaigns across channels, including social media, search, email, and paid media, to drive brand awareness and customer acquisition.

Day-to-day tasks include developing content calendars, managing social media accounts, optimizing campaigns for lead generation, and tracking performance using web analytics tools.

The Digital Marketing

Manager will collaborate with creative, product, and ecommerce teams to align messaging, refine targeting, and enhance the customer journey. The role also involves monitoring industry trends,



testing new digital strategies, and reporting on campaign metrics to support data-driven decision-making.

Qualifications

- Candidates should possess skills in Digital Marketing and Marketing, with experience developing and executing multi-channel campaigns.
- Candidates should possess skills in Social Media Marketing, including content planning, community management, and platform-specific optimization.
- Candidates should possess skills in Lead Generation, with a focus on performance marketing, conversion funnels, and nurturing prospects.
- Candidates should possess skills in Web Analytics, including use of tools such as Google Analytics or similar platforms to interpret data and optimize campaigns.
- Strong understanding of beauty, skincare, or D2C ecommerce brands is highly beneficial.
- Excellent written and verbal communication skills, with the ability to create clear, brand-aligned messaging.
- Proven ability to work in a hybrid setting, manage multiple projects, and meet deadlines independently and within teams.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Experience with marketing automation, SEO/SEM, and paid social platforms (Meta, Google Ads, etc.) is a plus.

📌 Digital Marketing Manager (Mumbai)
🏢 skinkrew
📍 Mumbai