18 Sep
|
Elevatech
|
Pune
Position Overview The Digital Marketing & Lead Generation Executive will be responsible for building Elevatechs online presence, creating awareness of its products and generating qualified business inquiries.
This is not a role limited to posting content on social media. The candidate will be expected to identify prospective customers, reach out to relevant decision-makers, nurture contacts and convert digital engagement into actionable leads for the sales team.
The role requires a combination of content creation, digital marketing, market research, proactive outreach and lead management.
Key Responsibilities
Digital Marketing and Brand Awareness
- Develop and execute a digital marketing plan for Elevatech and its product portfolio.
- Manage the companys presence on LinkedIn, Instagram and other relevant platforms.
- Create and publish informative content such as product posts, application stories, videos, case studies, customer-success stories and technical explainers.
- Present technical products in clear, easy and commercially appealing language.
- Maintain a consistent brand identity and communication style across all platforms.
Develop product-specific campaigns targeted at elevator companies, builders, architects, consultants and facility managers. Lead Generation and Proactive Outreach
- Identify relevant companies, projects and decision-makers using LinkedIn, industry directories, online research and other databases.
- Connect with elevator-industry professionals, including sales engineers, installation managers, project managers, procurement teams and business heads.
- Reach out to builders, developers, architects, elevator consultants, contractors and facility-management companies.
- Conduct structured outreach through LinkedIn messages, email campaigns, WhatsApp and telephone follow-ups.
- Generate qualified inquiries and schedule meetings or product presentations for the sales team.
- Nurture leads through regular follow-ups until they are ready for sales engagement.
Website and Content Management
- Regularly update website content, product information, case studies, photographs, videos and news.
- Ensure that website inquiries are captured, acknowledged and assigned for follow-up.
- Support basic search-engine optimization to improve visibility for relevant product and industry searches.
- Monitor website traffic and identify the products, pages and campaigns generating the greatest interest.
- Recommend landing pages and enquiry forms for specific product campaigns.
📌 Digital Marketing & Lead Generation Executive (Pune)
🏢 Elevatech
📍 Pune