DIGITAL MARKETING MANAGER

Company: AR Digital Technology Pvt. Ltd.

Location: Hamirpur, Himachal Pradesh — On-site

Job Type: Full-Time | Permanent

Experience: Minimum 3 Years

Salary: ₹20,000 – ₹40,000/month + Performance-Based Incentives

About the Role

AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company specializing in SEO, Google Ads, Meta Ads, Social Media Marketing, Website Development, Branding, Performance Marketing, AI Automation, and Business Growth Solutions.

We are looking for an experienced and results-driven Digital Marketing Manager who can independently plan, build, execute, manage, and optimize complete digital marketing strategies from scratch.

The candidate will be responsible for managing client campaigns, driving qualified leads and business growth, coordinating with internal teams, guiding junior team members, and ensuring agreed marketing KPIs are achieved.

This is a hands-on management role, not only a team-supervision position.

Key ResponsibilitiesDigital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies based on business goals, target audience, budget, and KPIs.
- Build digital marketing strategies and campaigns from scratch for new clients/projects.
- Conduct market research, competitor analysis, audience research, and channel analysis.
- Develop complete marketing funnels from awareness → traffic → leads → conversions → remarketing.
- Select appropriate digital channels based on business objectives.
- Create campaign plans, budgets, timelines, and performance targets.

Google Ads & PPC
- Plan, create, launch, manage, and optimize Google Ads campaigns.
- Manage Search, Display, YouTube, Remarketing, and Performance Max campaigns where appropriate.
- Conduct keyword research, search-term analysis, negative keyword management, and competitor research.
- Optimize ad copies, bidding strategies, targeting, landing pages, and campaign structures.
- Monitor and improve CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.

Meta Ads & Paid Social
- Plan, create, launch, manage, and optimize Meta Ads campaigns.
- Manage Lead Generation, Sales, Traffic, Conversion, Engagement, and Remarketing campaigns.
- Develop Custom Audiences, Lookalike Audiences, retargeting, and audience segmentation strategies.
- Coordinate with creative teams for ad creatives, videos, copy, and campaign assets.
- Conduct A/B testing and continuously optimize campaign performance.
- Monitor Meta Pixel, Events Manager, CAPI, and conversion tracking.

SEO & Organic Growth
- Develop and execute SEO strategies including:
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Local SEO
- E-commerce SEO
- Performance SEO
- Conduct keyword research and competitor analysis.
- Perform SEO audits and identify technical and content opportunities.
- Improve organic traffic, rankings, visibility, and qualified organic leads.
- Manage content and backlink strategies.
- Monitor Google Search Console and keyword performance.
- Coordinate with developers and content teams for SEO implementation.

Social Media Marketing




- Develop and manage social media strategies for clients/businesses.
- Plan content calendars and campaign themes.
- Coordinate with graphic designers, video editors, and content writers.
- Monitor reach, engagement, traffic, audience growth, and conversions.
- Develop organic and paid social media growth strategies.

Lead Generation & Conversion
- Develop lead-generation strategies across Google, Meta, SEO, social media, and other relevant channels.
- Monitor lead quality and conversion performance.
- Coordinate with sales teams to understand lead quality and conversion issues.
- Analyze the customer journey from advertisement/website visit to final conversion.
- Identify opportunities to improve landing pages, forms, CTAs, offers, and conversion rates.
- Work on remarketing and customer-retention strategies where applicable.

Analytics, Tracking & Reporting
- Monitor website and campaign performance using GA4, Google Search Console, Google Tag Manager, Meta Business Suite, and advertising platforms.
- Ensure proper conversion tracking and campaign attribution.
- Monitor key marketing KPIs and identify performance gaps.
- Prepare weekly and monthly performance reports.
- Provide actionable insights and recommendations based on data.
- Present campaign performance and strategy updates to clients/management.

Team & Project Management
- Coordinate with:
- SEO specialists
- Performance marketers
- Content writers
- Graphic designers
- Video editors
- Developers
- Sales teams
- Assign and monitor marketing tasks and deadlines.
- Review work delivered by junior team members.
- Guide team members on campaign strategy and execution.
- Maintain campaign quality and ensure timely delivery.
- Manage multiple client accounts and projects simultaneously.

Client Management
- Communicate directly with clients regarding marketing strategy, campaign requirements, performance, and deliverables.
- Understand client objectives and convert them into practical marketing plans.
- Conduct campaign review meetings when required.
- Handle client feedback professionally.
- Identify opportunities for improving client results and expanding marketing activities.

Requirements
- Minimum 3 years of hands-on Digital Marketing experience.
- Strong practical knowledge of:
- SEO
- Google Ads
- Meta Ads
- Performance Marketing
- PPC
- Lead Generation
- Social Media Marketing
- Conversion Optimization
- Digital Analytics
- Strong understanding of CTR, CPC, CPL, CPA, Conversion Rate, ROAS, ROI, CAC, traffic, rankings, and lead quality.
- Practical experience with GA4, Google Search Console, and Google Tag Manager.
- Ability to independently build and execute campaigns from scratch.
- Strong analytical and problem-solving skills.
- Strong communication and client-management skills.




- Ability to manage multiple projects and meet deadlines.
- Ability to coordinate and guide junior team members.
- Agency/client account experience is preferred.

Preferred Tools & Platforms Experience with the following will be an advantage:
- SEMrush
- Ahrefs
- Google Keyword Planner
- Looker Studio
- WordPress
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Meta Pixel & CAPI
- CRM platforms
- Marketing automation tools
- AI-powered marketing tools

Additional Advantage Candidates with practical experience in:
- Local SEO & Google Business Profile
- CRO / Landing Page Optimization
- E-commerce Marketing
- Email Marketing
- WhatsApp Marketing
- Marketing Automation
- CRM
- YouTube Marketing
- AI Marketing & Automation
- Google Ads / Meta Certifications

will have an additional advantage.

Key Performance Areas

Performance will be evaluated based on agreed business and marketing KPIs, including:
- Qualified lead generation
- Campaign performance and ROI/ROAS
- CPL/CPA management
- Organic traffic and keyword growth
- Website conversion improvement
- Lead quality
- Campaign execution and optimization
- Client satisfaction and retention
- Timely campaign delivery and reporting
- Achievement of agreed marketing KPIs
- Team coordination and productivity

Hands-On Requirement The candidate must be capable of starting digital marketing activities from scratch. The role requires practical involvement in:

Business Understanding → Market Research → Competitor Analysis → Strategy → Audience/Keyword Research → Campaign Setup → Tracking → Creative/Content Coordination → Campaign Launch → Optimization → Lead Generation → Conversion Optimization → Reporting → Scaling.

Candidates who have experience only in one digital marketing channel or only in team coordination without hands-on execution may not be suitable for this position.

Salary & Benefits

- ₹20,000 – ₹40,000/month, based on experience, practical skills, and overall capability.
- Performance-based incentives.
- Mobile/communication reimbursement as per company policy.
- Paid leave as per company policy.
- Training and career development.
- Certification and learning opportunities.
- Career growth based on performance.
- Opportunity to work with multiple industries and client accounts.
- Exposure to AI-powered marketing and automation.

Work Schedule Monday to Saturday | Day Shift

Work Mode: Work From Office

Location: Hamirpur, Himachal Pradesh

How to Apply

Interested candidates should submit

- Updated Resume/CV
- Current CTC
- Expected CTC
- Notice Period
- Current Location
- Details of relevant digital marketing experience
- Portfolio/Case Studies, if available
- Relevant certifications, if applicable
- Details of major campaigns/projects handled

Candidates with strong hands-on experience in SEO, Google Ads, Meta Ads, Performance Marketing, Analytics, Lead Generation, and Digital Strategy are encouraged to apply.

Work Location: In person

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 DIGITAL MARKETING MANAGER (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur