If you enjoy writing, spotting compelling angles, and turning a simple idea into something people want to read, you might enjoy this role.

At Pickyourtrail , you’ll work on real communication across CRM, internal communications, LinkedIn, and our culture page - Lifeatpyt .

What you’ll work on:

CRM & Customer Communication

- Write copy for WhatsApp and app-push communication.
- Work on offers, reminders, nudges, reactivations, and other customer communication.
- Adapt messaging for different audiences, customer intent, and context.

Internal Communications & LinkedIn Support communication across LinkedIn and internal channels like Slack, particularly around:

- Launches: Communicate new features, products, initiatives, and other things we launch at Pickyourtrail.
- Customer Success Stories: Turn real customer experiences into engaging stories that showcase the impact of what we do.
- Hiring: Work with HR to create interesting hiring communication that makes the right candidates want to apply.

You’ll help take these stories from a brief or idea to the final communication — including finding the right angle, writing the copy, and working with the relevant teams to get it live. Lifeatpyt - Instagram Culture Page

- Help create content for Lifeatpyt , our Instagram culture page.
- Come up with ideas for fun office reels, employee moments, trends, celebrations, and culture-led content.
- Write captions, hooks, and scripts for social content.
- Spot interesting moments from everyday office life and turn them into engaging content.

And beyond that...

- Support the broader marketing and copywriting team with additional communication requirements as needed.




- Work on hooks, headlines, captions, scripts, and other copy across different formats.
- Pick up new briefs, explore different creative routes, and learn along the way.

What we’re looking for:

- You genuinely enjoy writing and care about getting the words right.
- You can take a simple thought and find an interesting way to say it.
- You have a strong command of English and an eye for grammar and detail.
- You’re curious about brands, social media, culture, people, and consumer behaviour .
- You don’t stop at the first idea - you like exploring different routes.
- You can tell when something sounds generic, forced, or predictable.
- You’re comfortable taking feedback, rewriting, and making your work sharper.
- You can manage multiple briefs and deadlines without compromising on quality.
- Most importantly, you’re curious, proactive, and willing to learn .

Good to have:

- Pursuing or recently completed a degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field .
- Prior experience in copywriting, content, social media, or marketing.
- Experience writing for a college publication, social media page, blog, newsletter, or personal project.
- Familiarity with LinkedIn or Instagram and an understanding of what makes content engaging.

What you’ll get to do: You’ll work on real customer communication, launches, customer stories, hiring communication, and culture content , collaborating with marketing, HR, design, CRM, and other teams.

You’ll write.

You’ll experiment.

You’ll get feedback.

You’ll rewrite.

And you’ll see your work go live.

📌 Copywriter (Chennai)
🏢 Pickyourtrail
📍 Chennai