We are looking for a Content Lead to own and build the content function for a young, fast-growing consumer brand.

This is a hands-on role for someone who understands how content can build brand, community and business , and is equally comfortable thinking strategically and executing at speed.

The person will be responsible for developing the overall content strategy across platforms, building a strong content engine, and creating content that is culturally relevant, engaging and aligned with the brand's voice.

Key Responsibilities

- Own the overall content strategy across social media, digital, website and other consumer touchpoints.
- Develop and maintain the brand's content calendar , ensuring a consistent flow of high-quality and relevant content.
- Build a distinctive brand voice and content identity that resonates with the target consumer.
- Create and oversee content across formats including:
- Short-form video / Reels
- Social media
- Brand storytelling
- Founder-led content
- Influencer / creator content
- Editorial content
- Campaigns and launches
- Website and other digital content
- Identify cultural trends, consumer conversations and emerging formats and translate them into relevant brand content.
- Work closely with Brand, Marketing, Creative, Performance and Product teams to ensure content supports business objectives.
- Develop content ideas that can drive reach, engagement,



consideration and ultimately conversion .
- Build and manage relationships with creators, influencers, production partners, freelancers and agencies as required.
- Establish efficient content creation processes to increase the speed and volume of content production without compromising quality.
- Track content performance and use insights/data to continuously improve the content strategy.
- Experiment with new platforms, formats and storytelling approaches.
- Eventually build and manage an in-house content team as the business scales.

What We Are Looking For
- 5–8 years of experience in content, social media, digital marketing, brand or related roles.
- Experience with a consumer-facing brand , preferably in D2C, FMCG, lifestyle, beauty, wellness, food, fashion or other new-age consumer businesses.
- Strong understanding of Instagram, YouTube and short-form video content .
- Someone who has a strong sense of what makes content interesting, shareable and culturally relevant .
- Excellent storytelling and copywriting skills.
- Strong understanding of consumer behaviour and digital culture.
- Ability to balance creative thinking with business objectives .
- Highly hands-on — someone who can develop an idea, write the brief, work with creators and agencies, and drive execution.
- Solid project management and stakeholder-management skills.

📌 Content Manager (Mumbai)
🏢 The Bridge Associates
📍 Mumbai