Position Summary:

We are looking for a skilled Communications Specialist to fuel Milacron's content and thought-leadership engine in the plastics-processing machinery industry. This role creates compelling, accurate technical and marketing content across websites, social media, print, out-of-home, and internal channels, and works with agencies to deliver always-on programs across SEO, GEO, AEO, performance marketing, and print amplification. It is a core content role within the Enterprise Marketing Operating System, creating compelling, influential content that compounds its impact.

Work Youll Do:

- Copywriting for Products and Services
- Develop compelling, accurate copy for products and services across the portfolio.
- Adapt content for websites, social media, print, and out-of-home advertisements.
- Produce the full content mix — posts, videos, case studies, testimonials, whitepapers, leadership interviews, in-house magazines, newsletters, print ads, digital ads, print advertorials, and buyer's-guide copy, festive creatives, and product-marketing content.
- Create promotional and educational materials for campaigns targeting external and internal audiences.
- Technical Write-Ups
- Produce clear, detailed technical documents — product specifications, case studies, blogs, and whitepapers.
- Prepare a robust, comprehensive context document for brand and products to anchor all content.
- Collaborate closely with Product and Engineering to ensure precision and clarity in all technical communications.
- Translate machine-related narratives such as performance, TCO, energy, and sustainability into buyer-relevant proof.
- Thought-Leadership & Content Engine
- Build the always-on content engine — editorial calendar, content pillars, and a steady publishing cadence.
- Develop thought-leadership assets (points of view, technical authority content, flagship publications) that build brand authority between events.
- Support executive visibility with ghostwritten bylines, posts, and speaking content.
- Promotional Campaigns
- Lead content creation for promotional campaigns — product launches, educational initiatives, and customer engagement.




- Develop festive and capex-cycle campaign themes (Diwali, year-end, pre-budget).
- Ensure consistency in messaging and alignment with the broader marketing strategy and campaign playbook.
- Use research and data insights to drive impactful, targeted campaigns.
- Digital, SEO / GEO / AEO & Discovery
- Apply SEO, GEO (generative-engine) and AEO (answer-engine) best practices so content is found in search and AI answers.
- Write conversion-focused copy for landing pages, lead magnets and performance-marketing assets, with the digital agency.
- Optimize content for measurable engagement, organic traffic and brand visibility.
- Social Media Management (Admin)
- Manage the company's social media handles in an admin capacity across LinkedIn, YouTube, Instagram, and Facebook.
- Publish organic posts in line with the content calendar.
- Monitor and respond to comments, messages, and community interactions.
- Internal Communications
- Manage internal channels to keep employees informed, engaged, and aligned with company goals.
- Develop internal newsletters, announcements, and updates that reflect the company's values and objectives.
- Content Strategy & Management
- Own the channel-wise content strategy and editorial calendar across digital and traditional media — LinkedIn, YouTube, Instagram, Facebook, WhatsApp, email, web, and print.
- Set and maintain cadence — approximately 3 posts/week, weekly reels, and a monthly newsletter.
- Align content strategy to marketing objectives and business goals; ensure timely delivery of all content assets.
- Track content performance and iterate to improve reach, engagement, and contribution to pipeline.
- Region & Sector Curation
- Maharashtra (auto, heavy engineering); Gujarat (packaging, medical, construction).
- Chennai (auto supplies); Bangalore / Hyderabad (precision,



aerospace).
- NCR, Punjab, Rajasthan, Haryana (consumer durables, FMCG).
- West Bengal, Orissa (construction, PVC pipes, HDPE).
- Assets & Coordination
- Scripts for videos, reels, podcasts, and advertorial copy.
- Buyer's guide inserts and print media long-form.
- Testimonial sourcing with Sales & Service teams.
- SEO keyword integration into content (with Digital Agency).
- Agency Management
- Work with agencies to execute deliverables per the marketing plan, collaborating with Sales, Service, Product, Engineering, Manufacturing, and other cross-functional departments.
- Prepare and present monthly reports.
- Brand Management
- Ensure all content consistently reflects the company's brand identity and voice.
- Collaborate with the marketing team to maintain a cohesive brand presence across all channels.
- Lead content for new-brand launches or rebranding efforts.

Team: The Communications Specialist joins a dynamic team focused on driving growth and brand visibility. The team collaborates with other departments and external agencies to develop and execute strategic initiatives, staying ahead of trends to engage audiences and achieve measurable results.

Basic Qualifications:

- Bachelor's degree in Communications, Journalism, or English.
- Minimum 5 years' experience in a communications role focused on technical writing, content management, and marketing support.
- Proven experience writing and editing for both technical and non-technical audiences.
- Solid understanding of digital marketing, including SEO / GEO / AEO and social media management.
- Proficiency in Microsoft Excel, Word, and PowerPoint is essential.
- Excellent communication, organizational, and project-management skills; able to manage multiple projects simultaneously.
- Adaptability, creativity, and strong alignment with the company's culture and values.

Preferred Qualifications:

- Master's in Communications or Marketing is preferred.
- Familiarity with content and MarTech tools (CMS, analytics, marketing automation) is an advantage.
- B2B / industrial or capital-goods content exposure is preferred.

📌 Communication Specialist (Ahmedabad)
🏢 CIEL HR
📍 Ahmedabad