Role & responsibilities

About the Role:

We are seeking an experienced and result-oriented Channel Marketing Manager to expand and strengthen our channel partner ecosystem for Machinery Finance solutions catering to SME/MSME customers. The role will be responsible for developing new business partnerships, managing existing channel relationships, generating quality business leads, and driving disbursement growth through a robust channel network.

Key Responsibilities:

Channel Network Expansion

- Identify, onboard, and develop recent channel partners across assigned geographies.
- Build a strong referral ecosystem comprising:

- OEMs (Original Equipment Manufacturers)

- Machinery Manufacturers

- Dealers and Distributors
- Chartered Accountants and Tax Consultants

- Raw Material Suppliers
- Industry Associations and Business Influencers serving SME/MSME customers
- Develop strategic partnerships to generate sustainable business opportunities.

Relationship Management

- Maintain strong and long-term relationships with existing channel partners.
- Conduct regular partner meetings, training sessions, and engagement activities.
- Act as the single point of contact for channel partners and resolve their queries promptly.
- Ensure high partner satisfaction and retention.

Business Development

- Drive lead generation and business sourcing through channel partners.
- Work closely with sales teams to maximize lead conversion and disbursement.




- Monitor partner-wise productivity and formulate strategies to improve performance.
- Support channel partners with product knowledge, sales tools, and market insights.

Market Intelligence

- Track competitor activities, market trends, and emerging channel opportunities.
- Gather customer and partner feedback to improve products and processes.
- Identify new market segments and business opportunities within the SME/MSME ecosystem.

Reporting & Performance Management

- Track channel partner performance through regular MIS and productivity reports.
- Analyze business volumes, lead conversion ratios, and partner profitability.
- Present periodic business updates and channel performance reports to management.

Preferred candidate profile

- Graduate in any discipline; MBA/PGDM in Marketing or Finance preferred.
- 5-10 years of experience in Channel Sales, Channel Development, Relationship Management, or Business Development within NBFCs, Banks, Equipment Finance, Commercial Vehicle Finance, or SME Lending.
- Strong network within OEMs, machinery dealers, distributors, CAs, consultants, and SME/MSME ecosystems.
- Good understanding of Machinery Loans, Equipment Finance, LAP, or SME/MSME lending products.
- Excellent communication, negotiation, and stakeholder management skills.
- Willingness to travel extensively across assigned regions.

📌 Channel Development Manager (Pune)
🏢 Electronica Finance
📍 Pune