# Brand Marketing Lead

Location: South Delhi

Work Mode: 5 days WFO | Saturday WFH

Experience: 4–8 years

CTC: ₹8–9 LPA

Reporting To: CEO

## The Role

This is a brand-first, strategy-heavy role for someone who understands that great marketing is not just about generating clicks or executing campaigns — it is about building brand memory and long-term demand.

You will work directly with the CEO and own the thinking behind how Simply Phoolish shows up across channels.

Around 70% of your time will be spent on strategy, planning and creative thinking, with the remaining time focused on execution and working with the team.

## What You'll Own

### 1. Brand Strategy & Narrative

- Define and evolve Simply Phoolish’s brand narrative and positioning.
- Develop messaging pillars, tone of voice and visual/creative guardrails.
- Ensure consistency across Instagram, LinkedIn, website, WhatsApp, email and other brand touchpoints.
- Translate customer and market insights into clear brand stories.

### 2. Branded Content Engine

- Build a repeatable content strategy across key channels.
- Define 3–5 recurring content themes for each 90-day cycle.
- Develop creative concepts, references, briefs and shot lists for shoots.
- Create templates and systems that allow the team to scale content without losing quality or brand consistency.
- Set the creative quality bar and guide execution.

### 3. Brand Partnerships & Collaborations

- Identify and build relationships with premium, homegrown brands and relevant creators.
- Develop collaboration ideas that are genuinely relevant to both audiences.




- Create partnerships that generate long-term brand assets and brand memory, rather than one-off spikes.

### 4. Founder Brand – LinkedIn

- Build the CEO’s LinkedIn presence and founder POV.
- Develop content pillars and a consistent publishing strategy.
- Create a workflow for ideation, drafting, review and publishing.
- Turn the founder’s experiences, insights and opinions into compelling content.

### 5. Brand & Repeat Purchase

- Develop brand rituals and experiences that encourage customers to return.
- Contribute to packaging inserts, post-purchase communication, seasonal campaigns and website storytelling.
- Work closely with CRM and performance teams to ensure campaigns remain consistent with the broader brand narrative.

### 6. Measure Brand Momentum

- Track branded search demand and other indicators of brand growth.
- Maintain simple frameworks to evaluate narrative and creative consistency.
- Create a monthly brand learnings memo highlighting insights, experiments and opportunities.

## What We're Looking For

- 4–8 years of experience in brand marketing, content marketing, creative strategy or a related role.
- Strong understanding of brand strategy, storytelling and consumer psychology.




- Excellent creative taste and judgment — you should be able to clearly articulate why something feels on-brand or off-brand.
- Strong writing and communication skills.
- Ability to turn abstract brand thinking into concrete systems, briefs, templates and playbooks.
- Experience building content strategies rather than simply managing content calendars.
- Comfortable working with founders and senior stakeholders.
- Strong ownership and ability to work independently in a rapid-moving environment.
- Ability to coordinate effectively with creative, growth, CRM and other teams.

## Good to Have

- Experience with premium, lifestyle, D2C or consumer brands.
- Experience in content-led growth or community building.
- Experience with brand partnerships and creator collaborations.
- Experience building a founder’s personal brand.
- Strong understanding of social media trends and digital culture.

## What Success Looks Like In this role, success means building a repeatable brand engine that:

- Makes Simply Phoolish more recognizable and memorable.
- Creates a consistent and differentiated brand voice.
- Produces high-quality branded content at scale.
- Builds meaningful partnerships and collaborations.
- Strengthens the CEO’s founder brand.
- Contributes to stronger repeat purchase and long-term brand demand.

## Why This Role?

You’ll work directly with the CEO and have significant ownership over how the brand evolves.

This is an opportunity to move beyond campaign execution and shape the strategy, creative direction and systems behind an emerging consumer brand.

📌 Brand Marketing Lead (Delhi)
🏢 GoodSpace AI
📍 Delhi