Role & responsibilities

1. Drive all Marketing activities assigned international markets

- Developing global marketing strategies tailored to specific regions and consumer behaviors.
- Ensuring brand consistency across geographies while allowing for local customization.
- Coordinating global product launches, digital campaigns, PR efforts, trade shows, and other promotional events.

1. Gather inputs from sales teams towards planning for ATL / BTL inputs

- This involves close coordination with sales teams to design effective marketing activities.
- Broad-reach advertising like TV, radio, print, and digital ads.
- Targeted marketing such as in-store promotions, sampling, trade shows, and direct marketing.

1. Liaison with agencies and vendors to execute promotions

- Identifying and managing external partners such as advertising agencies, PR firms, digital marketing vendors, and event organizers.
- Briefing agencies on campaign goals, target audience, key messaging, and timelines.
- Ensuring deliverables are met on time, within budget, and in alignment with brand standards.





1. Interact with Sales and R&D; for understanding the consumer needs, existing brand improvement, current brand development activities
2. Design strategies to drive approach a market and ensure offtakes in international markets

- Conducting market research to understand customer segments, demand, pricing sensitivity, and competition.
- Developing tailored go-to-market strategies, including distribution planning, promotional tactics, and pricing strategies.

1. Manage budgets and profitability in relation to promotions

- Planning and allocating marketing budgets across regions, channels, and campaigns.
- Monitoring expenditure vs. budget in real time to avoid overruns.
- Analyzing the profitability of promotional activitieswhether the uplift in sales justifies the marketing spend.
- Using data-driven insights to optimize future promotions for better cost-efficiency and impact.

📌 Brand Manager (Mumbai)
🏢 Parle
📍 Mumbai