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- Job Purpose:

To develop and strengthen the company’s brand presence and market position by driving effective brand strategy, product marketing, market research, 360° communication, digital marketing and channel engagement, while supporting sales growth, product adoption, customer engagement and overall business objectives.

2)Roles &Responsibilities;:

1. Brand Strategy & Management o Develop and implement the overall brand strategy, annual marketing plan and brand calendar.

o Own the brand positioning and customer proposition across product categories.

o Ensure consistent brand identity and communication across all marketing touchpoints.

o Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.

o Monitor brand health, market perception and competitor activities and recommend corrective actions.

2. Product Marketing & New Product Development o Lead recent product development, product positioning, packaging and product launches.

o Conduct market research to identify customer needs, market gaps and emerging opportunities.

o Develop product propositions, USPs, communication strategies and go-to-market (GTM) plans.

o Work closely with R&D;, Technical, Quality, Sales and Production teams for successful product commercialization.

o Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content

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3. 360° Marketing & Communication o Plan and execute integrated 360° marketing campaigns across:

o ATL: Television, Print, Outdoor, Radio, etc.

o BTL: Dealer activities, contractor meets, exhibitions, product demonstrations, events, etc.

o Digital: Social media, Google, website, email and other digital platforms.

o Develop communication campaigns to strengthen brand image and drive product adoption.

o Prepare creative briefs and coordinate with advertising, media and creative agencies.

o Manage creative development, media planning,



campaign execution and effectiveness.

o Ensure the right media mix and optimum marketing ROI.

4. Channel & Influencer Marketing o Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.

o Design dealer engagement, loyalty, incentive and promotional programs.

o Develop initiatives to increase product trials, channel engagement and market visibility.

o Identify alternate channels and new market opportunities to improve market penetration and market share.

5. Sales & Business Support o Work closely with Sales and Product teams to analyse sales performance, market trends and product performance.

o Identify growth opportunities by geography, product category, customer segment and channel.

o Provide inputs for pricing, promotions, schemes, incentives and margin improvement.

o Develop sales-support tools, product presentations and marketing materials.

o Support the Sales team in achieving revenue, volume and market-share objectives.

6. Market Research & Competitive Intelligence o Conduct regular market research covering:

o Customer requirements o Competitor products and launches o Pricing and packaging o Distribution and channel activities o Promotional activities o Market trends and customer behaviour o Monitor competitor marketing strategies and identify potential threats and opportunities.

o Identify new market opportunities and recommend actionable strategies.

7. Digital & Social Media Marketing o Develop and execute the brand's digital marketing strategy.

o Manage social media campaigns and digital brand communication.





o Create and coordinate content to improve brand visibility, engagement and lead generation.

o Monitor digital campaign performance and optimize activities based on results.

o Track key digital metrics and prepare performance reports.

8. Marketing Budget & ROI o Prepare and manage the annual marketing budget.

o Allocate marketing investments across brands, products, geographies and channels.

o Monitor campaign expenditure and ensure effective utilization of marketing budgets.

o Measure marketing ROI, lead generation, brand awareness and sales impact.

o Identify opportunities to optimize marketing spend and improve overall effectiveness.

3) Communication & Relationship:INTERNAL: Departmental HODs / Company Staffs

EXTERNAL: Customers, Vendors and Consultants

- Knowledge, Training & Experience required:

Knowledge& Skills:

1. Strong knowledge of brand management, marketing strategy and product marketing.

- Knowledge of market research, competitor analysis and customer insights.
- Understanding of ATL, BTL, digital and 360° marketing.
- Knowledge of product launches, positioning and go-to-market strategies.
- Understanding of dealer, channel and influencer marketing.
- Strong analytical, strategic and problem-solving skills.
- Excellent communication, presentation and negotiation skills.
- Strong project management and stakeholder coordination skills.
- Proficiency in MS Excel, PowerPoint and digital marketing tools.

10. Knowledge of the building materials/construction industry is preferred.

Requirements

Experience: 5-7 years of experience in relevant experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing, Revenue generation and ROI, preferably in the building materials/construction industry Preferred Candidate Location: Local candidates within 30 kms (Surat) from job location is preferred

Educational Qualification: MBA/PGDM in Marketing/Bachelor’s degree in Engineering preferred

📌 Brand Manager (Gujarat)
🏢 Amardeep Metal Works
📍 Gujarat