Brand & Consumer Growth Lead — Social App

? Delhi | On-site | Full time | Founding Team

About Tobbo

Tobbo is an early-stage consumer social app built around a deeply human behaviour — our curiosity to know what people really think .

We're looking for a consumer-obsessed brand and growth builder to help take Tobbo from 0→1 .

What You'll Own

- Shape Tobbo's positioning, brand voice and cultural identity .
- Understand young consumers deeply and turn insights into ideas, campaigns and growth experiments .
- Create launch campaigns and social ideas people genuinely want to talk about and share.
- Drive organic growth through content, creators, communities, campuses and unconventional distribution .
- Stay close to real users — talk to them, understand their behaviour and turn insights into action .
- Experiment with ways to turn attention → product adoption → sharing → retention .

Who We're Looking For Someone who understands consumer psychology,



brand building, internet culture and organic growth — and can turn that understanding into execution.

You should be comfortable thinking from first principles, bringing original ideas and building without an existing playbook .

Experience with consumer internet, social apps, creator platforms, youth brands or strong B2C consumer brands is highly relevant.

This is not a B2B, SEO, performance-marketing or traditional social-media-management role.

Interested?

Send your resume/portfolio to ? [email protected] or share it directly with us on LinkedIn.

If you've built a consumer brand, launched a campaign or grown a product you're proud of, show us what you did and what you personally owned.

Thanks — we look forward to hearing from you.

Team Tobbo

📌 Brand & Consumer Growth lead - SOCIAL APP (New Delhi)
🏢 tobbo
📍 New Delhi