INK IN CAPS is a Mumbai-based Design + Tech + Experience company that partners with brands to navigate and grow in the digital world. The team focuses on using advanced technologies to create immersive, long-lasting brand experiences. As a full-service agency, INK IN CAPS offers Metaverse development, projection mapping, mobile and web development, VR/AR, VFX, 2D/3D animation, virtual events, and on-ground activations from concept to execution.

The company emphasizes understanding client needs, audience impact, and competitive positioning to craft tailored, honest, and evocative brand stories. Its SaaS IPs—V-Tour, V-Retail, and V-Verse—reflect a culture of innovation and a mission to deduce, engage, and enable.

We are looking for a creative, proactive, and detail-oriented Assistant Social Media Manager to support our social media and content initiatives across platforms. The ideal candidate will have a strong understanding of social media trends, a creative eye, and the ability to work closely with the content and creative teams to build engaging, relevant, and on-brand communication.

Key Responsibilities

Content Planning & Execution

- Assist in developing and executing social media content calendars aligned with brand objectives.
- Create, curate, and publish engaging content across platforms such as Instagram, LinkedIn, Facebook, and X.
- Support the creation of captions, social media copy, reels, stories, and other content formats.
- Schedule and publish posts while ensuring accuracy, consistency, and timely execution.

Social Media Management & Engagement

- Monitor social media channels and respond to comments, messages, and relevant conversations.
- Support day-to-day community management and help maintain an active online presence.




- Identify opportunities to increase engagement and strengthen audience interaction.

Creative Collaboration

- Work closely with graphic designers, photographers, videographers, and content teams to develop social media creatives.
- Assist in briefing creatives and ensuring deliverables are aligned with the content calendar and brand guidelines.
- Contribute creative ideas for campaigns, reels, posts, and other social-first content.

Trends & Research

- Stay updated on emerging social media trends, formats, memes, conversations, and platform updates.
- Research relevant industry and competitor content to identify recent ideas and opportunities.
- Bring fresh and innovative content ideas to the team.

Analytics & Reporting

- Track key social media metrics and assist in preparing performance reports.
- Analyse content performance and identify what is working and areas for improvement.
- Support the team in making data-informed content decisions.

Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- 1–3 years of experience in social media, content, digital marketing, or a similar role.
- Robust understanding of major social media platforms and their content formats.
- Excellent written and verbal communication skills.
- Strong creative thinking and attention to detail.
- Ability to multitask, manage deadlines, and coordinate with multiple teams.
- Strong interest in social media, content, technology, and digital culture.

Preferred Skills
- Basic knowledge of Canva, Adobe Creative Suite, or video editing tools.
- Experience creating or managing Reels and short-form video content.
- Familiarity with social media scheduling and analytics tools.
- Basic understanding of SEO, social media advertising, and digital marketing metrics.
- A strong sense of visual aesthetics and storytelling.

📌 Assistant Social Media Marketing Manager (Mumbai)
🏢 INK IN CAPS
📍 Mumbai