Role & responsibilities The Content Manager leads the content team and manages all marketing materials across websites, blogs, and paid comms & content on paid channels like meta, YT, SMS,WA, EMAIL & others. This role ensures all messaging stays explicit, accurate, and faithful to the brand along with moving key KPIs like CTR & V:L
Strategy Planning: Design long-term and short-term content plans that match company marketing goals.
Content Creation & Editing: Write, edit, and proofread blog posts, web pages, and multimedia assets.
SEO Optimization: Use keywords and search best practices to raise website visibility.
Preferred candidate profile
Writing and Editing: Crafting clear copy and refining text from other writers to match the brand voice.
Content Strategy: Planning long-term goals, mapping editorial calendars, and aligning topics with audience needs.
SEO and Web Optimization: Researching keywords, improving search rankings, and tracking web traffic.
Data Analytics: Reading performance metrics to measure return on investment and improve future campaigns.