Own the brand's voice and presence across social media and digital touchpoints — driving content strategy, day-to-day social media management, and active engagement with followers/visitors to build a loyal, high-engagement community around the brand. This is a hands-on, creator-manager role: comfortable both planning strategy and personally executing design and video edits.

Key Responsibilities

Content Creation & Strategy

• Plan and execute monthly content calendars across Instagram, Facebook, YouTube, and other relevant platforms

• Conceptualize and brief reels, static posts, carousels, and short-form video aligned with brand tone and campaign goals

• Personally shoot/edit short-form video and design static creatives when quick turnaround is needed, reducing dependency on the design team for routine content

• Coordinate with designers/videographers for larger campaigns to ensure consistent quality and on-brand output

• Keep content aligned with product launches, promotions, and seasonal/festive calendars

Social Media Management

• Manage day-to-day posting, scheduling, and channel upkeep across all social platforms

• Track platform trends, formats, and algorithm shifts; adapt content strategy accordingly

• Run and optimize organic growth initiatives (hashtag strategy, collaborations, influencer tie-ups)

• Monitor performance metrics (reach, engagement rate, follower growth, saves/shares) and report monthly insights

Community & Visitor Engagement





• Respond promptly to comments, DMs, and mentions to build an active, responsive brand presence

• Monitor and moderate community conversations; flag and handle escalations professionally

• Engage proactively with followers, UGC, and brand mentions to strengthen community sentiment

• Identify and nurture brand advocates/micro-influencers from the organic community

Cross-functional Collaboration

• Work closely with the D2C Head, performance marketing, and creative teams to align organic content with paid campaigns

• Provide content/creative inputs for website and marketplace listings when required

Requirements

• min 1 years of experience in social media management, brand marketing, or content roles (D2C/FMCG/lifestyle brand experience preferred)

• Robust understanding of Instagram/Facebook/YouTube content formats and platform best practices

• Proficient in graphic design software (Canva, Adobe Photoshop, Illustrator) for creating posts, carousels, and campaign creatives

• Hands-on video editing skills (CapCut, Premiere Pro, or similar) for reels, short-form video, and content repurposing

• Hands-on experience with scheduling tools (Meta Business Suite, Buffer, Hootsuite, etc.)

• Excellent written communication and a sharp eye for visual/brand consistency

- Data-oriented mindset — comfortable reading engagement analytics and translating into action

📌 Ass Manger - Brand Marketing & Content (Noida)
🏢 Atlantis
📍 Noida