Key Roles and Responsibilities

Strategy Growth Planning

- Develop a platform-wise content strategy for Relaxo, Sparx, Bahamas & Flite aligned with brand goals, seasonal trends, and campaign calendars.
- Create a performance-driven content roadmap focused on driving engagement, CTR, and conversions across e-commerce and D2C platforms.
- Leverage recent-age content formats like AI/CGI videos, GIFs, and infographics to enhance product storytelling and customer experience.

Financial

- Cost Efficiency in Content Management
- Evaluate the direct impact of optimized product listings, SEO strategies, and creative assets on sales growth

Customer Orientation

- Understanding of digital audience behavior
- Understand the needs & wants of internal & external customers

People Orientation

- Manage internal & external stakeholders

Internal Business Process

1. Content Strategy Development:

- Devise and implement a comprehensive content strategy for Relaxo, Sparx, Bahamas, and Flite tailored to e-commerce and D2C platforms.
- Align content themes with brand guidelines, seasonal trends, product launches, and marketing goals.

1. Creative Asset Production:

- Lead the conceptualization and execution of static creatives, GIFs, AI/CGI videos, and short-format content for product listings, banners, and campaign assets.
- Coordinate with design teams and agencies for timely production and delivery.

1. Product Detail Page (PDP) & A+ Content

- Develop engaging and informative PDP and A+ content (including copy, infographics, and visuals) to improve product presentation, SEO, and conversion rates.

1. Performance Marketing Creative Support

- Collaborate with the performance marketing team to create compelling ad creatives for Meta, Google, and marketplace ads.
- Test variations and optimize creatives based on performance insights.

1. Platform-Specific Content Customization

- Adapt content for different e-commerce platforms (Amazon, Flipkart, etc.) and D2C sites, ensuring alignment with each platforms guidelines and best practices.

1.



Trend & Competitor Analysis

- Monitor industry trends, competitor content strategies, and consumer preferences to inform content planning and maintain a competitive edge.

1. Cross-functional Collaboration

- Work closely with marketing, design, performance, and product teams to ensure consistency and effectiveness of all brand content.

Key Result Areas

Qualitative

- Content Delivery Timelines: % of content (PDPs, banners, ads) delivered on or before deadlines.

Target: 95%+ adherence to content calendar deadlines.
- Content Performance Metrics: CTR Improvement: Measurable improvement in click-through rates from ad creatives.
- Conversion Rate Impact: % uplift in conversion rate for SKUs with refreshed PDPs/A+ content.
- Content Output Volume: No. of static creatives, GIFs, videos, PDPs, and A+ modules produced per month/quarter.
- SEO Optimization Impact: Improvement in organic visibility, impressions, and ranking of D2C product pages due to optimized titles, descriptions, and metadata.
- Customer Feedback Response: % of content changes made based on reviews, ratings, or customer FAQs.
- Content Strategy Development: Build and maintain a brand-aligned content strategy for Relaxo, Sparx, Bahamas, and Flite across e-commerce and D2C platforms.
- Creative Excellence & Innovation: Deliver visually engaging and conversion-optimized creatives (static, GIFs, AI/CGI videos, A+ content) tailored to each platform.
- Cross-functional Collaboration: Collaborate effectively with performance marketing, design, SEO, and product teams for cohesive campaigns.
- Platform-Specific Customization: Tailor content formats and messaging as per marketplace guidelines (Amazon, Flipkart) and D2C best practices.
- Content Quality & Consistency: Ensure high quality, error-free, and on-brand copy, visuals, and layouts for all PDP and marketing creatives.

Key Stakeholder Management

Internal

External

- Product /Brand Managers
- E-com Team

- Sales

- CPD

- Finance

- NPD

- Employees

- Digital Agencies

- Customers

- Influencers

- Creators
- E-Com Partners
- Q-Com Partners

- Vendors

📌 AM - Content Marketing (Delhi)
🏢 Relaxo
📍 Delhi