The Marketing & Creative Director will be responsible for leading the organization’s overall marketing and creative direction, with ownership across Performance Marketing, Design, and Content functions. The role involves developing and executing strategic marketing initiatives, strengthening brand positioning, driving creative excellence, and identifying opportunities for business growth.

The ideal candidate will combine strategic thinking, creative leadership, marketing expertise, and team management to ensure that all marketing activities are aligned with the company’s brand vision and business objectives.

Key Responsibilities1. Marketing Strategy & Planning

- Develop and execute the organization’s overall marketing strategy in line with business objectives.
- Establish marketing priorities, campaigns, initiatives, and growth plans.
- Develop strategies to strengthen brand awareness, positioning, engagement, and market presence.
- Identify new marketing opportunities and recommend initiatives that support business growth.

2. Creative & Brand Leadership

- Lead the overall creative direction of the organization and its brands.
- Oversee brand communication, visual identity, campaign concepts, and creative execution.
- Ensure consistency in brand messaging, tone, design, and overall brand experience.
- Drive innovative and differentiated creative concepts across marketing channels.
- Review and approve major creative outputs to ensure they meet the organization’s quality and brand standards.

3. Performance Marketing

- Lead and oversee performance marketing activities across relevant digital platforms.
- Develop strategies focused on customer acquisition, engagement, conversion, and growth.
- Monitor campaign performance and ensure marketing budgets are utilized effectively.
- Analyse key performance metrics and use insights to improve campaign effectiveness and ROI.
- Work closely with the performance marketing team to establish targets and optimize campaigns.

4. Content & Communication

- Oversee the organization’s content strategy across digital and offline platforms.
- Guide the development of social media content, campaigns, advertisements, brand communication, and other marketing materials.
- Ensure content is aligned with brand positioning and marketing objectives.
- Encourage relevant,



innovative, and engaging content ideas that strengthen brand communication.

5. Design & Visual Communication

- Lead and supervise the Design function.
- Provide creative direction for marketing campaigns, social media, advertising, packaging, promotional materials, and other brand assets.
- Ensure all visual communication maintains consistency with established brand guidelines.
- Review designs and provide strategic and creative feedback to improve quality and effectiveness.

6. Team Leadership & Workflow Management

- Lead, coordinate, and manage the Performance Marketing, Design, and Content teams.
- Define responsibilities, priorities, workflows, and performance expectations.
- Ensure timely execution and delivery of marketing and creative projects.
- Coordinate resources and manage collaboration between different teams and departments.
- Mentor team members and support their professional and creative development.

7. Marketing Performance & Analytics

- Monitor marketing performance across campaigns, platforms, and initiatives.
- Analyse results and identify areas for improvement.
- Use data, market insights, customer behaviour, and campaign performance to guide strategic decisions.
- Establish and monitor relevant KPIs for marketing and creative functions.
- Drive a culture of continuous testing, learning, optimization, and improvement.

8. Market Research & Innovation

- Stay updated on industry developments, consumer behaviour, emerging trends, and new marketing technologies.
- Identify new markets, customer segments, channels, and growth opportunities.
- Develop innovative marketing approaches that can create a competitive advantage for the organization.
- Evaluate emerging platforms and opportunities relevant to the company’s growth.

9. Cross-Functional Collaboration

- Work closely with leadership and other departments to ensure marketing initiatives support overall business objectives.




- Collaborate with sales, operations, product, HR, and other relevant teams when required.
- Translate business objectives into actionable marketing and creative strategies.
- Provide strategic marketing inputs to leadership and support organizational decision-making.

Key Performance Areas (KPIs)

Performance in this role may be evaluated based on:

- Overall marketing growth and effectiveness
- Brand awareness and positioning
- Campaign performance and ROI
- Customer acquisition and conversion
- Content performance and engagement
- Creative quality and brand consistency
- Timely execution of campaigns and projects
- Team productivity and performance
- Marketing budget utilization
- Identification and implementation of new growth opportunities
- Continuous improvement in marketing processes and outcomes

Required Skills & Competencies

- Strong understanding of marketing strategy and brand management
- Knowledge of performance/digital marketing
- Robust creative and visual communication understanding
- Excellent content and communication skills
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Data-driven decision-making ability
- Understanding of digital marketing platforms and analytics
- Ability to manage multiple projects and priorities
- Strong collaboration and communication skills
- Ability to identify trends and translate them into actionable opportunities

Role Expectations

The Marketing & Creative Director is expected to take ownership of the organization’s marketing and creative functions and work proactively toward achieving business and brand objectives.

The individual shall perform all assigned duties faithfully, diligently, professionally, and in the best interests of the Company, while maintaining the required standards of quality, confidentiality, accountability, and professional conduct.

Pay: Up to ₹45,000.00 per month

Benefits:

- Versatile schedule
- Paid sick time

Ability to commute/relocate:

- Muvattupuzha, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Bachelor's (Preferred)

Location:

- Muvattupuzha, Kerala (Required)

Work Location: Hybrid remote in Muvattupuzha, Kerala

📌 Marketing & Creative Director (India)
🏢 Woman Daker
📍 India