yasha Herbals is a growing Teleshopping & D2C company focused on building and marketing consumer products through digital platforms and performance marketing.

We are looking for a highly creative, proactive and trend-savvy person who can take ownership of our video content strategy, identify winning creative concepts, work with influencers and UGC creators, and coordinate with UGC/content agencies to develop high-converting creatives for Meta Ads and other digital platforms.

The ideal candidate should understand what makes a video engaging, should regularly follow social-media trends, and should be able to convert product features into robust video concepts and advertising hooks.

- Key Responsibilities1. Creative & Video PlanningDevelop creative ideas and concepts for product videos.
- Plan video hooks, scripts, storyboards and concepts for Meta Ads.
- Generate multiple creative angles for the same product.
- Identify new trends, formats, hooks and video styles that can be adapted for advertising.
- Study competitor ads and market trends to identify new creative opportunities.
- Work closely with the video/editorial team to execute concepts.
- 2. Influencer MarketingResearch and identify relevant influencers and content creators.
- Approach influencers for product promotions and video collaborations.
- Negotiate commercials, deliverables and timelines with influencers.
- Coordinate product dispatch, briefs, scripts and content requirements.
- Maintain an influencer database and track collaborations.
- Evaluate influencer content based on engagement, audience relevance and creative quality.
- 3. UGC & Agency ManagementIdentify and approach UGC creators and UGC agencies.
- Brief agencies/creators about product,



target audience and required video concepts.
- Share scripts, hooks, references and creative directions.
- Coordinate revisions and ensure videos meet advertising requirements.
- Build a network of reliable creators and agencies for regular content production.
- 4. Meta Ads Creative SupportWork closely with the Meta Ads/Performance Marketing team.
- Develop new creative concepts based on ad performance.
- Create different hooks, openings, CTAs and content angles for testing.
- Analyze which creatives are performing well and suggest new variations.
- Continuously develop a pipeline of fresh creatives to avoid ad fatigue.
- 5. Trend & Competitor ResearchRegularly monitor Instagram, Facebook, YouTube and other platforms.
- Track trending reels, formats, creators and advertising styles.
- Research competitor brands and their advertising creatives.
- Maintain a database of useful creative references and winning concepts.
- Convert relevant trends into actionable video ideas for Kyasha Herbals.
- Required SkillsStrong creativity and ability to generate new video ideas regularly.
- Good understanding of Instagram Reels, Facebook Ads and short-form video content.
- Good communication and negotiation skills.
- Ability to write or understand basic video scripts and hooks.
- Understanding of UGC, influencer marketing and performance creatives.




- Ability to manage multiple creators/agencies simultaneously.
- Good research skills and attention to detail.
- Ability to work in a fast-paced, target-oriented environment.
- Knowledge of Meta Ads and performance marketing will be an advantage.
- Basic knowledge of Canva, CapCut or other creative tools will be an advantage.

Ideal CandidateWe are looking for someone who:

- Is highly creative and full of ideas.
- Understands what makes people stop scrolling.
- Has a strong understanding of social-media trends.
- Can think from the customer's perspective.
- Is comfortable talking to influencers and agencies.
- Takes initiative instead of waiting for instructions.
- Can turn a simple product feature into an engaging video concept.
- Is comfortable experimenting with different creative angles.
- Can manage the complete process from idea → creator → production → final video.
- Key Performance Areas (KPIs)Number of new creative concepts generated.
- Number of influencer/UGC collaborations initiated.
- Number of quality videos produced per month.
- Cost and efficiency of influencer/UGC collaborations.
- Creative testing volume for Meta Ads.
- Performance of creatives developed.
- Timely delivery of video projects.
- Development of a strong influencer and UGC creator network.

Experience Preferred1–3 years of experience in any of the following:

- Influencer Marketing
- Social Media Marketing
- Content Marketing
- Creative Marketing
- UGC Marketing
- Performance Marketing
- Digital Marketing
- Advertising Agency

Freshers with exceptional creativity, strong social-media understanding and relevant practical experience/projects may also be considered.

📌 Creative Marketing & Influencer Partnerships Executive (Indore)
🏢 Pheonix Capital Research
📍 Indore