Role Overview
We are looking for a senior media operations professional to lead process excellence, SOP development, and standardization for India, while partnering closely with LATAM teams to adopt and scale global best practices.
This role will act as a central hub for operational consistency, ensuring that India teams operate with high-quality, standardized, and scalable media processes, aligned with global frameworks but adapted for local market needs.
You will work across Media, Data & Tech, FinOps, and HR, driving transformation from fragmented execution to structured, governance-led operations.

Key Responsibilities
1. SOP Development for India (with Global Alignment)
Design and document India-specific SOPs across:
Campaign setup, QA, optimization, and reporting
Localize global SOPs to:
Platform nuances in India
Client-specific requirements
Build modular SOP frameworks that:
Align with global standards
Are adaptable across Indian clients and teams

2. LATAM Integration & Best Practice Adoption
Partner with LATAM teams to:
Identify proven SOPs and governance models
Evaluate applicability for India market
Adapt and implement LATAM best practices in India:
QA frameworks
Taxonomy structures
Automation approaches
Enable two-way knowledge exchange:
Export India innovations back to LATAM/global teams

3. Standardization & Governance (India Focus)
Establish and enforce:
Naming conventions
Campaign taxonomies
Data standards across Indian teams
Define governance layers:
QA checkpoints
Approval workflows
Escalation protocols
Ensure consistency across:
Multiple agencies / business units
High-volume campaign environments

4. Data & Technology Alignment
Work with Data & Tech teams to:
Align campaign setup with reporting and attribution frameworks




Ensure data consistency across platforms and reporting tools
Define:
India-specific taxonomy extensions
Data dictionary aligned with global standards
Enable clean, scalable data pipelines for reporting

5. FinOps Integration (India Market Realities)
Partner with Finance teams to:
Embed financial controls within media workflows
Standardize processes for:
Budget allocation and pacing
Margin application
Billing and reconciliation
Address India-specific complexities:
Multi-client, multi-budget environments
High campaign volume and tight turnaround timelines

6. HR & Capability Building (India Teams)
Work with HR/L&D; to:
Build structured onboarding for SOP adoption
Define role-based process responsibilities
Develop:
Training modules for media teams
SOP compliance frameworks
Upskill teams on:
QA processes
Data discipline
Platform best practices

7. QA Framework & Automation
Design India-specific QA frameworks combining:
Manual checks
Automated validation
Translate SOPs into:
Rule-based systems (alerts, triggers, blockers)
Ensure balance between:
Operational speed (critical in India)
Error prevention

8. Cross-Functional & Regional Collaboration
Act as a bridge between:
India media teams
LATAM teams
Global stakeholders
Collaborate across:
Media (Programmatic, Social, Search)
Data & Analytics
Martech / Engineering
Finance (FinOps)
HR / L&D;

9. Continuous Improvement & Transformation
Audit India workflows and identify:




Inefficiencies
Error-prone processes
Track:
Error rates
SOP adherence
Campaign efficiency
Continuously refine processes using:
LATAM benchmarks
India market feedback
Platform changes

Key Deliverables
India SOP repository aligned with global standards
Standard taxonomy & data dictionary (India + global alignment)
QA frameworks and rule libraries (including automation)
Financial governance SOPs tailored for India
Training programs for India teams
LATAM–India best practice exchange playbooks
Process performance dashboards (quality, efficiency, compliance)

Required Skills & Experience
Core Experience
10–12+ years in digital/media operations
Strong experience across:
Programmatic
Paid Social
Search

India Market Expertise
Deep understanding of:
High-volume campaign execution
Quick turnaround environments
Multi-client agency structures

Process & Transformation Skills
Proven track record in:
SOP creation
Process standardization
Operating model design

Data, Tech & FinOps Understanding
Knowledge of:
Data taxonomies and reporting structures
Financial workflows in media operations

Stakeholder & Leadership Skills
Strong communication and documentation skills
Ability to influence cross-functional teams
Experience managing ambiguity and driving change

Success Metrics (KPIs)
Reduction in campaign setup errors across India teams
SOP adoption and compliance rates
Improved taxonomy consistency and reporting accuracy
Reduction in financial discrepancies and rework
Efficiency gains in campaign execution timelines
Successful adoption of LATAM best practices in India

Please note : This role is open for Gurgaon, Bangalore, Pune, Mumbai and Hyderabad

📌 Assistant Director - Media Process Excellence and SOP Governance (Gurugram)
🏢 Publicis Global Delivery Pgd
📍 Gurugram