Area Sales Manager (ASM) – Bath Fittings
Location: Chennai, Tamil Nadu
Department: Sales & Business Development
Position: Area Sales Manager (ASM)
Employment Type: On Company Payroll
Budget: Up to ₹50,000 per month
Industry: Bath Fittings / Sanitaryware / Building Materials
About the Role
We are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our business in the Chennai market and surrounding territories. The ideal candidate should have strong experience in bath fittings/sanitaryware sales, excellent market knowledge, and proven expertise in dealer/distributor management, team coordination, market development, and achievement of sales targets.
Key Responsibilities
Develop and execute sales strategies for Chennai and assigned surrounding territories.
Achieve assigned sales, collection, market development, and business growth targets.
Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
Identify new business opportunities and expand the company's distribution network.
Manage and strengthen existing dealer and distributor relationships to ensure consistent business.
Conduct regular market visits to understand market trends, competitor activities, pricing, schemes, and customer requirements.
Develop relationships with plumbers, contractors, architects, builders, and other key influencers.
Plan and execute dealer meets, plumber meets, retailer meets, product demonstrations, and promotional activities.
Ensure effective brand promotion, product visibility, merchandising, and display across the assigned territory.
Guide and coordinate with Sales Executives/field sales team members to improve market coverage and productivity.
Monitor daily/weekly sales performance and ensure effective territory coverage.
Provide regular sales, market, competitor, collection,



and business development reports to management.
Coordinate with internal teams for order processing, dispatch, customer service, and collection-related matters.
Handle channel partner issues and ensure timely resolution of market-related concerns.
Monitor outstanding payments and support the team in achieving collection targets.
Mandatory Requirements
Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
Bath fittings industry experience is strongly preferred/mandatory.
Strong knowledge of bath fittings products, market dynamics, and channel sales.
Proven experience in dealer/distributor development and territory management.
Experience in handling or guiding a field sales team will be an added advantage.
Good knowledge of the Chennai market and surrounding areas.
Knowledge of Tamil is mandatory, along with working knowledge of English/Hindi.
Solid leadership, negotiation, communication, and relationship management skills.
Willingness to undertake extensive market travel.
Strong target orientation and ability to independently manage the assigned territory.
Key Competencies
Area & Territory Management
Dealer & Distributor Management
Channel Sales
Team Handling & Leadership
Market Development
Bath Fittings Product Knowledge
Brand Promotion
Plumber & Influencer Engagement
Sales & Collection Management
Competitor Analysis
Negotiation & Relationship Management
Target Achievement
Compensation
Salary: Up to ₹50,000 per month, depending on relevant experience, market exposure, leadership capabilities, and suitability.
Ideal Candidate
A strong field sales professional with proven bath fittings/sanitaryware experience, excellent Chennai market knowledge, established dealer/distributor relationships, and the ability to lead the sales team and drive sustainable territory growth.

📌 Area Sales Manager (Chennai)
🏢 The Hiring
📍 Chennai