JOB DESCRIPTION

Job Description

Position Details

Role Title: Cluster Lead
Business Unit: SME
Business Function: Indirect Sales
Department: Generate
Grade/Level: Manager / Senior Manager
Reporting To: DGM - Cluster Unit Head (CA2) / Sales Head

Span of Control

- Geography: Assigned Cluster / Locality
- Direct Reports: 3-5 Direct Sales Team (DST) members
- Indirect Responsibility: 200-500 Affiliate Partners (through Partner Development Managers)

About TTBS

Tata Tele Business Services (TTBS), a part of the prestigious Tata Group, is one of India's leading providers of connectivity and communication solutions for businesses. Its portfolio includes:

- Internet Leased Line (ILL)
- SIP Services
- Managed Wi-Fi
- SD-WAN
- Cloud Communication Solutions
- Security Solutions
- Marketing Solutions

With a strong focus on customer-centricity and innovation, TTBS continues to be a trusted ICT partner for businesses across India.

Purpose of the Role

The Cluster Lead acts as the business owner of a defined micro-market and is responsible for driving customer acquisition, revenue generation, field sales execution, affiliate partner development, and team performance.

The role ensures achievement of:

- New Logo Acquisition targets
- Monthly Recurring Revenue (MRC) targets
- Cluster coverage and market penetration
- Direct Sales Team productivity
- Affiliate partner engagement and contribution

Key Responsibilities

1. Micro-Market Coverage & Execution

- Identify connected buildings and business hubs within the assigned cluster.
- Develop weekly and monthly market coverage plans.
- Drive hyperlocal sales activities to reach SMB prospects.
- Conduct door-to-door and in-building sales visits.




- Increase local visibility and brand presence within the assigned market.

2. Recruit, Train & Manage Direct Sales Team (DST)

- Hire and onboard DST members based on cluster requirements.
- Conduct daily sales huddles and weekly funnel reviews.
- Provide on-field coaching and mentoring.
- Ensure effective lead allocation and performance monitoring.
- Drive adherence to sales processes and field discipline.

3. Affiliate Partner Engagement

- Support onboarding of affiliate partners through Partner Development Managers (PDMs).
- Drive regular engagement and activation of affiliate partners.
- Improve partner productivity and contribution to the sales funnel.
- Monitor partner performance and market coverage.

4. Lead Conversion & Order Booking

- Follow up on marketing-generated and self-generated leads.
- Conduct customer meetings and solution presentations.
- Understand customer business requirements and propose suitable TTBS solutions.
- Ensure seamless coordination with Order Management and Network teams for timely service delivery.
- Drive conversion of opportunities into revenue-generating orders.

5. Data Hygiene & Performance Reporting

- Maintain accurate lead and prospect databases.
- Update sales funnel and opportunity dashboards regularly.
- Share daily, weekly, and monthly MIS reports.
- Highlight market insights,



competitive intelligence, blockers, and customer feedback.
- Ensure complete CRM/Salesforce hygiene.

Key Performance Indicators (KPIs)

Business Metrics

- Recent Logo Acquisition
- Monthly Recurring Revenue (MRC)
- Sales Funnel Health
- Order Booking Achievement
- Conversion Rates

Team Productivity Metrics

- Database Collection
- Leads Generated
- Customer Visits Conducted
- Appointments Fixed
- Sales Closures
- Plan Adherence
- DST Productivity

Partner Metrics

- Affiliate Partner Onboarding
- Partner Pulsing and Activation
- Partner Contribution to Funnel
- Revenue Contribution through Partners

Internal & External Stakeholders

Internal Stakeholders

- Cluster Unit Head
- Regional Head / Regional Sales Head
- Cluster Marketing Lead
- Partner Development Managers (PDMs)
- Order Management Team
- Solutions Team
- Network Delivery Team

External Stakeholders

- Business Customers
- Affiliate Partners
- Channel Ecosystem Partners

Qualifications

Essential

- Graduate in any discipline

Preferred

- MBA or equivalent post-graduate qualification

Experience

Essential

- 7-10 years of B2B Sales or Direct Sales experience
- Experience managing field sales executives or sales agents
- Experience in lead funnel management and target achievement
- Field-intensive sales execution experience

Preferred

- Experience in telecom, ICT, cloud communication, SaaS, ISP, or similar B2B industries
- Experience managing B2B field sales teams
- Understanding of wireline telecom products and business solutions

Essential Requirements

- Strong field sales execution skills

Target and funnel management expertise

📌 Cluster Lead (Noida)
🏢 Tata Teleservices
📍 Noida