Job Description

Job Description: Publisher development executive

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Responsibilities:

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- Initiate first-level contact with prospective leads through Account-based Sales.
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- Create and execute outreach strategies in collaboration with sales ops and ad ops teams.
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- Develop efficient strategies to transition closed deals to Account Managers for onboarding and account management.
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- Lead discovery calls with prospects to understand their revenue and organisational goals.
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- Gather intelligence on prospects' needs, pain points, and bottlenecks.
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- Understand customer goals, plans, challenges, timelines, budgets, and internal hierarchies.
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- Structure and orchestrate deals to meet company revenue goals.
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- Handle objections and address challenges, queries, and concerns from publishers.
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- Set up demo calls with prospects to showcase our products and solutions.
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- Generate and track a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.
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- Log all activities in the CRM and maintain CRM adherence to ensure a clean repository of sales and marketing data.
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- Stay up to date with all product releases and sales collateral.
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- Resolve customer queries while displaying deep industry knowledge.
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- Build a knowledge base and canned responses for common queries.
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- Help users understand the tool/product better.
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Qualifications:

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Professional Competencies:

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- 1-2 years of sales experience with digital publishers, ad networks, and CTV channels.




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- Understanding of analytics and ad networks (AdSense, AdX, and DFP).
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- Preferred: A book of key contacts and decision-makers in the digital video publishing and CTV market.
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- Excellent verbal and written communication skills in English.
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- Ability to design and set processes that are clear to others.
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- Preferred: Prior experience in publisher-focused sales/customer success roles.
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- Proficiency in MS Excel and Google Spreadsheets.
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- Excellent attention to detail, structured and analytical approach, critical and logical thinking.
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- Highly motivated self-starter who can own the process and work independently.
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- Consistent track record of achieving sales objectives and demonstrable planning and forecasting skills.
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- Ability to work in a dynamic environment.
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Cultural Competencies:

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- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM IST.
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- Must have a player/coach mentality, willing to both execute and lead.
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- Ability to juggle multiple projects concurrently and set and meet deadlines.
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- Skilled at receiving and providing direct feedback.
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- Collaborative mindset and great teamwork skills.
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- Entrepreneurial and adaptable; great learning skills.
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- Curious, research-minded, and data-informed.
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- Able to search for possible solutions and apply them.
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- Creative confidence.
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- Proactive communicator.
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- A sense of humor and a love of online culture.
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📌 Publisher development executive (Gurugram)
🏢 CyberMedia
📍 Gurugram