Job Description

Social Media Manager- Real Estate

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Company: Wingman Realty — Part of The Wingman Group

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Location: Gurugram, Haryana

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Work Arrangement: On-site

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Employment Type: Full-time

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Working Days: Monday to Saturday

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Working Hours: 10:00 AM – 6:30 PM

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Salary: ₹40,000 – ₹60,000 per month

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Reports To: Founder / Head of Marketing

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About The Role

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Wingman Realty is looking for a creative, organised and commercially minded Social Media Manager to build and manage two distinct content presences:

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- The Founder's Personal Brand — focused on trust, authority, market insights, leadership, the founder journey and an Australia–India business perspective.

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- Wingman Realty — focused on real estate, project marketing, market intelligence, developer relationships and demand generation.

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These should feel like two genuinely different voices, not the same content posted with two different logos.

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You'll also help establish a consistent content culture across the Wingman Realty sales team, giving consultants the structure, templates and guidance they need to build their own professional presence.

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What You'll Do

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- Plan, write and schedule content for the founder's Linked In and Instagram, including founder journey, business insights, market perspectives, project insights, leadership and entrepreneurship.

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- Plan and manage content for Wingman Realty's social channels, including project features, market updates, educational content, property insights and demand-generation content.

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- Build and maintain a structured monthly and weekly content calendar across both brands.

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- Maintain clearly differentiated tone, positioning and purpose between the founder and company accounts.

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- Write video scripts, captions, hooks,



headlines and post copy.

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- Work closely with the video editor to turn ideas into high-quality short-form content.

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- Develop content standards and templates for the Wingman Realty sales team.

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- Guide property consultants on what to post and how to maintain a professional and consistent online presence.

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- Coordinate with the Performance Marketing Manager so organic content and paid campaigns work together.

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- Track content performance, engagement, reach and audience growth and adjust the content strategy based on what's working.

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- Identify relevant real-estate conversations, trends and opportunities while keeping the brand premium and professional.

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What We're Looking For

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- Proven experience managing social media for a brand, founder, entrepreneur or senior executive.

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- Strong writing and storytelling skills.

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- Ability to switch naturally between a personal authority voice and a company/marketing voice.

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- Strong understanding of Linked In and Instagram.

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- Comfortable with content calendars, scheduling tools and social-media analytics.

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- Understanding of short-form video/Reels, hooks and content planning, even if you aren't responsible for final video editing.

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- Highly organised and capable of coordinating multiple contributors.

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- Able to work independently and turn business conversations and ideas into engaging content.

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- Real-estate experience is preferred but not mandatory. Experience with luxury, finance, investment or another high-consideration category would also be relevant.

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Positive to Have

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- Experience developing personal brands for founders or business leaders.

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- Real-estate content experience.

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- Basic Canva or similar design-tool skills for quick creative assets.

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- Experience creating content guidelines/templates for sales or other non-marketing teams.

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- Understanding of Linked In thought-leadership content and Instagram Reels.

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- Basic understanding of SEO/social search and content discoverability.

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What This Role Is Not

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This is not simply a posting/coordinator position.

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We are looking for someone who can understand a business, develop ideas, write strong content and help build a recognisable digital presence.

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You will work with a video editor and Performance Marketing Manager, so you don't need to be an expert video editor or paid-media buyer.

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Your strength should be content strategy + writing + social media execution + brand building.

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How to Apply

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Interested candidates must apply through the Google Form below.

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Apply Here — https://forms.gle/Xftx3XRaxnDNJWGJ7

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Please complete all required information and upload your latest CV through the application form.

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Candidates are encouraged to include links to social-media accounts, founder profiles, brand pages or content they have personally managed or created.

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Applications submitted only through Linked In messages, email or Whats App will not be considered.

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Shortlisted candidates will be contacted directly by Wingman Realty for the next stage of the recruitment process.

📌 Social Media Manager (Gurugram)
🏢 The Wingman Group
📍 Gurugram