Key Responsibilities

- Lead and develop the insights function by driving a prioritized roadmap of qualitative and quantitative research programs for marketing and cross-functional teams.
- Own end-to-end research execution, from scoping with business leaders (local& international) to collaborating with agencies on research design, datacollection, and analysis.
- Deliver marketing performance reporting, including brand health, campaign KPIs, and programeffectiveness. Provide insights for weekly, monthly, andquarterly business reviews to support data-driven decision-making.
- Drive strategic thinking in brand equity, consumer segmentation, andopportunity sizing, leveraging first-principle approaches and innovative research methodologies.
- Lead adoption of agile research techniques, enabling quick dipsticks and early feedback loops to inform marketing and product strategies.
- Manage internal consumer insights programs to measure the impact of brand,content, service, and new product initiatives on key metrics like salience andconsideration.




- Develop and maintain strong relationships with external research agencies to ensure high-quality and cost-efficient execution of the research roadmap.
- Identify and analyze emerging category and market trends, translating them into actionable insights for business forecasting.
- Synthesize external data sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and present insights in commercial reviews.
- Work closely with the sales & marketing team to translate insights intoactionable strategies that drive business growth.
- Distinguish between when primary research is essential versus when secondaryresearch can suffice, ensuring a strategic approach to insights gathering.

Key Skills & Qualifications
5+ years of market research experience, preferably in a consumer-driven industry.
Solid analytical mindset with the ability to use data and metrics to drive decision-making and improvements.
Proficiency in tools like Excel (macros, pivot tables, charts) and exposure in making dashboards.

📌 Sr.Manager-Consumer Insights (India)
🏢 Talental Consultings
📍 India