We are searching for Senior Executive in Digital Marketing to manage Google Ads & LinkedIn campaigns, with a specific focus on lead generation and ROI optimization and overall Digital Marketing activities like SEO, SEM, Email & Whats-app Marketing automation campaigns, Lead generation to conversion with focus on Conversion Rate Optimization.

Qualification: Any Graduate / Post Graduate
Experience: min 2+ years of hands-on experience in managing Google Ads & LinkedIn campaigns, with a specific focus on lead generation and ROI optimization and overall Digital Marketing activities like SEO, SEM, Email & Whats-app Marketing automation campaigns, Lead generation to conversion with focus on Conversion Rate Optimization.

Job type: Full time & work from office,
Work Location: work from office at Pimpri in Pune.
Work days: Monday to Saturday (from 9.30 am to 6.30 pm) and Sunday off.

Job Responsibilities:

A) Digital Marketing overall activities
Guide Digital marketing team to complete day to day activities.
Assign daily task & take reporting from team members.
Responsible to achieve the business revenue by proper plan & execution of Digital marketing activities (weekly, Monthly, Quarterly & Yearly basis).
Website conversion optimization, SEO / SEM, Email marketing, Whats-app marketing, Marketing automation, Building organic traffic via Digital Campaigns, Keyword Research, Blogs / product information submissions..
Lead generation, Lead Nurturing, Lead Pipeline Funnel management, Funnel Optimization, Conversion Rate Optimization.

B) Paid campaigns (Google Ad-words & LinkedIn ads)
1. Develop and implement effective Google Ads campaigns to meet specific marketing objectives and targets.
2. Conduct keyword research, ad copy-writing,



and ad group structuring to optimize campaign performance.
3. Monitor and analyze campaign metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
4. Continuously optimize campaigns to improve performance and maximize ROI.
5. Utilize Google Analytics and other reporting tools to track and measure campaign success.
6. Generate regular reports detailing campaign performance and provide actionable insights for improvement.
7. Stay up-to-date with industry trends and best practices in digital advertising to inform campaign strategies.
8. Collaborate with cross-functional teams including marketing, design, and sales to align campaign objectives and messaging.
9. Landing Page Optimization: Collaborate closely with design and development teams to create and enhance landing pages that convert.
10. Lookout for a LinkedIn Paid Lead Generation campaigns to craft and manage lead generation strategies that deliver high-quality leads and scale ROI.

Requirements:
1. Website conversion optimization, SEO / SEM, Email marketing, Whats-app marketing, Marketing automation, Building organic traffic via Digital Campaigns, Keyword Research, Blogs / product information submissions..
2. Proven experience managing Google Ads campaigns with a strong track record of success.
3. Proficiency in Google Ads platform, including campaign setup, optimization, and performance analysis.
4. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
5. Strong communication skills, both written and verbal, with the ability to present complex information in a transparent and concise manner.
6. Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

📌 Digital Marketing Executive jobs having experience in Google Ads, LinkedIn campaigns, Digital Marketing, SEO, SEM, Email Marketing, Whats-app Marketing automation campaigns, Lead generation at Pimpri in Pune
🏢 PrimoHunt Global Services
📍 Pune