Job Description

Job description

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Area Sales Manager General Trade (ASM-GT) | FMCG | New Launch

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Location: Nagpur (Handling Vidarbha Region)

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Experience: Minimum 7 -10 Years as ASM in entire Vidarbha

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Industry: FMCG

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CTC: Maximum gross up to 9 LPA + DA

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Roles & Responsibilities

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- Lead the successful launch of current FMCG products across Vidarbha.
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- Achieve monthly, quarterly, and annual primary and secondary sales targets.
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- Appoint, develop, and manage distributors to strengthen the distribution network.
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- Increase numeric distribution, outlet coverage, and market penetration.
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- Drive retailer activation, merchandising, and in-store visibility.
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- Lead and mentor Sales Officers/TSIs to improve market execution and productivity.
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- Execute trade schemes, promotional activities, and sales initiatives.
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- Monitor stock availability, distributor ROI, and collection efficiency.
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- Conduct regular market visits to identify growth opportunities and monitor competition.
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- Build strong relationships with distributors, wholesalers, and retailers.
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Desired Candidate Profile

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- Graduate in any discipline.
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- Minimum 5-10 years of FMCG sales experience in the General Trade channel.
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- Minimum 2 years of team handling experience as ASM or equivalent.
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- Strong exposure to distributor appointment and market expansion.
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- Experience handling the Vidarbha market is mandatory.
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- Exposure to new product launches will be an added advantage.
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- Strong leadership, negotiation, and communication skills.
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- Willing to travel extensively across the assigned territory.
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Preferred Locations

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Candidates currently handling or having experience in Nagpur, Amravati, Akola, Chandrapur, Wardha, Yavatmal, Gondia, Bhandara, Gadchiroli, Washim, or Buldhana will be preferred.

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If your experience suits our JD,Pl share your updated resume to

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Role: Area Sales Manager (B2C)

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Industry Type: Food Processing

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Department: Sales & Business Development

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Employment Type: Full Time, Permanent

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Role Category: Retail & B2C Sales

📌 Area Sales Manager General Trade (ASM-GT) | FMCG | -Nagpur (Handling Vidarbha Region)
🏢 THE BANYAN HR CONSULTS CHENNAI
📍 India