Purpose of the Role:

To develop and deploy content strategy by creating targeted creative pieces using research and analytics. This supports the company’s objectives across the brand's omni-channel platforms.

Job Responsibilities:

1. Develop Content Strategy: Build a cross-platform/omni-channel content strategy aligned to brand pillars and business priorities, ensuring consistent tone of voice across all content.

2. Manage Development of Sales Literature: Collaborate with the Product Marketing team to develop and maintain engaging product sales literature for all brand touchpoints (websites, brochures, sales tools, etc.)

3. Set Up Content Factory: Establish processes to produce tailored content for the electric mobility audience, ensuring all content adheres to legal requirements and TCOC mandates.

4. Create Monthly Content Calendar: Develop and execute a monthly content calendar across platforms, supporting media and social media teams with content for key events, product launches, and influencer campaigns.

5. Reporting and Analysis: Report on content performance, including industry benchmarks, competitive analysis, and content effectiveness. 6. Manage Content Agencies: Oversee content agencies, ensuring their work aligns with TPEM / TMPV's business priorities, and conduct regular performance reviews.

Desired Candidate Profile:

Qualification: B.E / B.Tech or Full Time MBA.

Work Experience: 3 - 8 years of experience in marketing and communication strategy.

Tata Motors is an Equal Opportunity Employer, committed to a fair and transparent hiring process. All recruitment decisions are based strictly on Merit, Role alignment, and Business requirements. It does not solicit or accept any form of payment or gratuity from candidates at any stage of the recruitment process.



Any such request received should be considered fraudulent and reported immediately.

About Tata Motors:

Part of the USD 180 billion Tata group, Tata Motors Limited (BSE: 500570; NSE: TATAMOTORS), a USD 52 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring recent products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D; centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2025, Tata Motors’ operations include 93 consolidated subsidiaries, two joint operations, four joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

📌 Senior Manager / Deputy General Manager - Creatives and Content (Mumbai)
🏢 TataMotors
📍 Mumbai