About the Role

Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers.

We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up.

Key Responsibilities

Demand Generation & Growth

- Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries

- Define target audiences, buyer personas, and acquisition strategies for global markets

- Identify and experiment with current growth channels and opportunities

Brand & Market Development
- Increase Voyager Trade's visibility through content and webinars

- Build trust and awareness among importers, distributors, wholesalers, and procurement teams

- Support thought leadership and market positioning initiatives

Website, SEO & Conversion
- Develop SEO-driven content and landing page strategies targeting buyers looking to source from India

- Create lead magnets, sourcing guides, and other growth assets





- Improve conversion rates through testing, optimization, and data-driven insights

Analytics & Operations
- Track key growth metrics including leads, conversions, acquisition costs, and campaign performance

- Build reporting dashboards and generate actionable insights

- Work closely with leadership to align marketing efforts with business goals

Requirements
- 2–3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing

- Hands-on experience with paid marketing channels, lead generation, and marketing analytics

- Experience with tools such as HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, or similar platforms

Good to Have
- Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce

- Experience targeting US or international audiences

- Familiarity with SEO, content marketing, and marketing automation platforms

Who You Are
- A self-starter who enjoys building and scaling things from scratch

- Data-driven, curious, and comfortable experimenting with new ideas

- Able to operate independently in a fast-paced environment with high ownership

📌 Growth Marketing Executive (Mumbai)
🏢 Drip Capital
📍 Mumbai