Job Description

Lead - Offline Channel Marketing &

n

Sourcing

n

Location: Bangalore | Extensive Field Travel

n

Role Overview

n

We are looking for a high-ownership, target-driven Offline Channel Marketing & Sourcing Lead to build and scale Make My Bath's offline lead generation engine through strategic partnerships, on-ground activations, exhibitions, society marketing, and local tie-ups.

n

The role will be pivotal in driving 30L+ monthly sales contribution by building a strong offline ecosystem that consistently generates high-quality, conversion-ready leads.

n

This is not a closing role. Success will be measured by lead quality, sourcing productivity, partner network strength, offline activation performance, and funnel predictability.

n

Key Responsibilities

n

1. Channel Partner Acquisition & Management

n

Build, onboard and scale a solid network of real estate brokers, channel partners, home loan agents, architects, contractors, builders and other relevant ecosystem partners.

n

Identify and develop strategic partnerships that can generate a consistent flow of qualified leads.

n

Own the complete partner lifecycle: identification → onboarding → activation engagement → → retention → performance tracking.

n

Develop long-term, mutually beneficial relationships with key partners and local influencers within the real estate and home improvement ecosystem.

n

Track partner-wise productivity and continuously optimize the partner portfolio.

n

2. Society Activation & Community Marketing

n

Plan, manage and execute society activations across high-potential residential communities.

n

←

n

• Identify and prioritize societies based on catchment potential, household profile, possession timelines and revenue opportunity.

n

Build relationships with committees, facility managers, resident associations and community influencers to secure activation opportunities.

n

• Develop innovative on-ground concepts such as bathroom consultations, design camps, resident offers, kiosks, demos and referral programs.

n

Own the complete activation cycle including planning, permissions, vendor coordination, execution, lead capture and post-activation lead tracking.

n

• Measure ROI of each activation and scale high-performing formats.

n

3. Revenue Ownership

n





Drive a monthly lead pipeline contributing towards ₹30L+ in sales. Build and execute monthly sourcing plans across Channel Partners, Society Activations, Exhibitions, Events, Local Tie-ups and other offline initiatives. Ensure all sourced leads meet defined quality and target audience parameters. Work closely with the sales team to improve Lead→ Meeting → Site Visit → Sale conversion.

n

Identify gaps across the funnel and take corrective actions to improve sourcing efficiency and revenue contribution.

n

4. Data-Driven Planning & Forecasting

n

Analyze key funnel metrics including lead volume, source-wise conversion, partner productivity, cost per lead, lead-to-meeting conversion and revenue contribution. Build weekly and monthly sourcing plans aligned with business targets.

n

Maintain clear visibility of source-wise pipeline, partner productivity and activation ROI.

n

• Use data to identify high-performing geographies, partners, societies and events. Proactively identify gaps and course-correct sourcing strategies.

n

5. Market Expansion & Innovation

n

Identify new offline sourcing avenues beyond traditional channel partnerships. Continuously experiment with new partnerships, micro-marketing initiatives, society programs, exhibitions, local events and community-led acquisition models. Stay deeply connected with the local real estate, home improvement and residential ecosystem.

n

Identify emerging customer acquisition opportunities and develop scalable playbooks for recent markets.

n

6. Field Execution Excellence

n

Maintain a strong field presence through partner meetings, society visits, site visits, exhibitions, events and activations.

n

Build strong relationships with local stakeholders and create a strong offline presence for Make My Bath.

n

Coordinate with internal teams, vendors, agencies and sales teams to ensure seamless execution of offline initiatives.

n





Take complete ownership of on-ground execution and ensure initiatives are delivered within timelines and budgets.

n

What We're Looking For

n

Experience: Minimum 2+ years in channel sales, offline marketing, sourcing,

n

partnerships or business development, preferably within interior design, real estate, home improvement or allied industries.

n

Proven track record of generating significant pipeline through partnerships and offline initiatives.

n

Experience managing society activations, exhibitions, events or local marketing initiatives will be strongly preferred.

n

Strong existing network with brokers, builders, architects, contractors, societies or other real estate/home ecosystem stakeholders is an advantage.

n

Demonstrated ability to manage targets, budgets, partners and multiple on-ground initiatives simultaneously.

n

Core Skills & Traits

n

Strong sourcing and business development mindset with excellent

n

relationship-building skills.

n

Highly data-driven, with the ability to translate insights into actionable sourcing plans. Robust ownership and accountability for revenue and lead-generation targets. Creative thinker with a bias towards experimentation and building new acquisition channels.

n

Strong event, activation and field execution capabilities.

n

Excellent stakeholder management, negotiation and influencing skills.

n

Strong communication and presentation skills.

n

Comfortable working in a fast-paced, field-heavy environment.

n

Willingness to travel extensively across the city and, where required, across markets.

n

What Success Looks Like First 6 Months

n

Built a strong and active offline partner ecosystem for Make My Bath.

n

Consistently delivering ₹30L+ monthly sales contribution through offline sourcing. Established predictable sourcing funnels across CPs, societies, exhibitions, events and strategic tie-ups.

n

Successfully executed and scaled society activation programs across high-potential communities.

n

Established strategic local tie-ups that generate incremental qualified leads. Piloted and scaled at least 1-2 new offline sourcing channels.

n

Created clear source-wise visibility on leads, conversion, CAC and revenue contribution.

n

Built a scalable offline acquisition model that can be replicated across new markets/Regions.

📌 Lead - Offline Channel Marketing & Sourcing (Bengaluru)
🏢 Design Cafe
📍 Bengaluru