Job Description

Company: Khaitan India Ltd.

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Location: Covering North Arcot & South Arcot (Vellore, Ranipet, Tirupattur, Cuddalore, Villupuram, Kallakurichi) | Base / Regional HQ: Chennai

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Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

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Experience Required: 14 to 16 Years

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Compensation: INR 10,00,000+ PA (+ up to 20% Variable Pay depending on experience & performance)

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Employment Type: Full-time

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Role Overview

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Khaitan India Ltd. is looking for a seasoned and proactive Business Manager to head commercial operations, revenue generation, and channel expansion across the North Arcot and South Arcot belts, operating under the Chennai regional cluster.

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Mandatory Criteria: This opening is strictly reserved for sales leaders currently based in or managing trade from Chennai, with a mandatory core background in Ceiling Fans, Home Appliances, and LED Lighting. Candidates without relevant category and regional trade experience will not be considered.

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The incumbent will take full accountability for achieving primary and secondary sales targets, strengthening distributor and direct dealer coverage, leading field sales personnel, and driving aggressive counter-share across electrical, appliance, and hardware retail channels.

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Key Responsibilities

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- Revenue & Sales Delivery: Formulate and execute territorial business plans to consistently meet and exceed monthly, quarterly, and annual sales targets (volume and value) for fans, appliances, and LED lighting lines.
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- Distribution & Channel Expansion: Identify, appoint, and nurture strong distributors, super-stockists, and multi-brand dealers across key centers (Vellore, Ranipet, Ambur, Tirupattur, Cuddalore, Villupuram, Kallakurichi, Neyveli, etc.).
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- Commercial & Credit Governance: Maintain strict credit discipline, oversee timely payment collections,



manage dealer reconciliations, and ensure sustainable distributor ROI in line with company commercial policies.
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- Team Leadership & Beat Compliance: Direct, mentor, and monitor Area Sales Managers (ASMs), Territory Executives, and field officers to enforce disciplined Permanent Journey Plans (PJP) and maximize counter-level sales productivity.
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- Trade Engagement & Visibility: Roll out competitive dealer incentive schemes, festive offers, electrician/contractor meets, and retail display branding to dominate shelf space and drive secondary off-take.
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- Depot & Logistics Coordination: Work in close coordination with the Chennai C&F; depot and corporate supply chain teams to ensure accurate inventory forecasting, timely order dispatch, and zero stock-outs of high-velocity SKUs.
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- Market Intelligence: Monitor competitor movements, channel margin structures, local pricing strategies, and current product trends to provide strategic feedback to senior management.
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Candidate Profile

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- Industry Experience: 14–16 years of core channel sales and distribution management experience strictly in Ceiling Fans, Home Appliances (SDA), or LED Lighting.
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- Regional Network: Established, active trade relationships with electrical, lighting, and appliance distributors/dealers across the Arcot regions and wider Tamil Nadu markets.
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- Commercial Acumen: Strong command over trade pricing, channel margins, scheme costing, working capital rotation, and credit risk control.
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- Team Leadership: Proven track record of managing, motivating, and driving performance through multi-tiered field sales teams.
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- Language Proficiency: Fluency in Tamil and English is mandatory; working knowledge of Hindi is an added plus.
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- Education: Bachelor's degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.
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📌 Business Manager - North Arcot & South Arcot (Only Candidates with Ceiling Fan, Home Appliances & LE (Tamil Nadu)
🏢 KHAITAN INDIA
📍 Tamil Nadu