Job Description

About the Role

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We are seeking a highly motivated and data-driven User Acquisition Specialist to join

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our growth team. You will be responsible for managing the entire UA funnel — from

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campaign conceptualization to in-depth performance analysis — with the goal of

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acquiring high-quality users at scale and maximizing long-term ROI.

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This role requires a mix of technical expertise, strategic thinking, analytical rigor,

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and creative collaboration, making it ideal for someone passionate about scaling

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mobile games in the competitive social and hypercasual space.

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Key Responsibilities

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1. Technical & Execution

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 Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),

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Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad

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networks/DSPs.

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 Manage daily campaign performance, adjusting bids, budgets, targeting, and

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creatives to hit CAC, LTV, and ROI goals.

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 Implement structured A/B tests for campaigns, audiences, and creatives.

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 Ensure accurate event configuration and tracking across ad platforms

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and Mobile Measurement Partners (MMPs) (AppsFlyer).

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 Partner with engineering teams to QA and troubleshoot SDK/event

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integrations.

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2. Analytical & Reporting

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 Analyze campaign and cohort-level data from ad platforms and MMPs to identify

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trends, opportunities, and risks.

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 Calculate breakeven points and model projected LTV/ROI by user cohorts.

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 Understand and act on player journey metrics (ex. Current users: D0–D7;

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Retained users: D7+; Reactivated users).

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 Build dashboards and performance reports in tools such as Looker Studio,

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Tableau, or Power BI.

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 Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user

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value, for decision making.

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3. Strategic

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 Develop and execute a full-funnel UA strategy that integrates acquisition,

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retention, and re-engagement.

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 Create and manage audience strategies (custom audiences, lookalikes,

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retargeting cohorts).

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 Design and execute re-engagement campaigns for churned or low-activity

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users.

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 Collaborate with CRM and product teams to connect UA with retention and

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monetization strategies.

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 Contribute to budget allocation, forecasting, and scaling strategies.

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 Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy

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Sandbox), and emerging ad tech.

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4. Creative

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 Collaborate with the creative team to brief, conceptualize, and test ad

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creatives (video, playables, static, UGC-style).

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 Design and run creative test campaigns with structured methodologies to

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minimize false positives/false negatives.

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 Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR,

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CVR, ROAS etc.)



and translate findings into actionable creative insights.

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 Build data-driven audience categories and ensure visual assets + ad

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copy are tailored to the right segment.

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 Establish creative refresh cycles and rotation strategies to combat ad fatigue.

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 Share business-aligned creative insights with stakeholders, linking creative

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learnings to broader UA strategy.

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5. Collaboration & Operations

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 Act as the primary liaison with ad networks, agencies, and internal cross-

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functional teams (Analytics, Engineering, Product, Creative).

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 Lead the day-to-day campaign operations, ensuring accuracy, quality, and

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timeliness.

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 Share insights and recommendations with stakeholders to influence product

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and marketing decisions.

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Qualifications

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 4+ years of hands-on experience in UA for mobile games (social, hypercasual,

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or casino preferred).

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 Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).

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 Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event

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setup and analysis.

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 Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).

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 Ability to run re-engagement campaigns and leverage MMP + platform

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data for targeting and predictive analysis.

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 Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio,

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Tableau, or equivalent).

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 Strong analytical, mathematical, and problem-solving skills.

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 Entrepreneurial mindset with a high sense of ownership and accountability.

📌 User Acquisition Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi