Job Description

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

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Viatris empowers people worldwide to live healthier at every stage of life.

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We do so via:

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- Access – Providing high quality trusted medicines regardless of geography or circumstance;
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- Leadership – Advancing sustainable operations and creative solutions to improve patient health; and
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- Partnership – Leveraging our collective expertise to connect people to products and services.
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Every day, we rise to the challenge to make a difference and here's how Global Medical Omnichannel Lead role will make an impact:

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Role Purpose

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Medical Affairs reaches healthcare professionals through websites, email and campaigns, but today those channels are planned, built and measured separately. This role brings them together: one person accountable for how medical shows up digitally to an HCP, and for proving that it changes behavior.

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The role owns the channels themselves- Medical websites, email delivery and global campaigns and sets the standard that country teams work to.

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Key Responsibilities

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Websites

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Own the Medical presence on Viatris Connect Medical country sites and non-asset medical websites: content structure, publishing workflow, user journeys and performance.

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Manage the CMS as a working platform- templates, components, permissions, release cycles and the agency or vendor teams that build on it.

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Keep site content current and accurate in partnership with medical content owners.

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Email and campaign delivery

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Own Medical's use of Salesforce Marketing Cloud: audience selection, journey design, template governance, deliverability and reporting.

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Plan and run global Medical campaigns end to end- audience, message, channel mix, calendar, delivery and results. Congress and symposium awareness campaigns aimed at driving HCP attendance at Medical sessions are a recurring example.

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Set the standards country teams follow for local Medical campaigns, and support markets where capability is thin.

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Internal platforms

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Build and run internal-facing platforms for Medical Affairs colleagues, including the Global Medical Affairs Hub- the single place where medical teams find capabilities, resources, guidance and ways of working.

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Design these platforms around how colleagues actually work: what they are looking for, when, and what they currently cannot find. Own the information architecture, the content model and the publishing routine that keeps the site alive.

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Bring content owners across Medical Affairs into a shared way of publishing, so the Hub reflects the whole function rather than the teams that shout loudest.

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Track usage and act on it.

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Measurement

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Define what good looks like in numbers- reach, engagement, follow-through and report it to Medical leadership on a regular cycle.

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Make results comparable across countries so the organisation can tell what is working and stop what is not.

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Compliance and consent

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Work with Global Privacy, Legal and Compliance on how Medical uses communication consent across markets, and keep the operating rules clear for country teams.

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Operate within medical, legal and regulatory review without treating it as a reason not to act.

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Team and partners

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Manage agency and vendor relationships, budgets and delivery timelines.

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Work closely with Commercial omnichannel colleagues, IT and country medical leads.

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Qualification and Experience

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- 8+ years in digital marketing or omnichannel roles, with meaningful time in pharmaceutical or healthcare. Medical Affairs experience is an advantage.
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- Hands-on ownership of HCP-facing websites- not just oversight. Comfortable with site structure, content operations, analytics and SEO basics.
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- Practical, hands-on Salesforce Marketing Cloud experience: building journeys, managing data extensions, segmentation, testing and reporting. Certification is a plus; evidence of what you have built matters more.
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- Working experience with an enterprise CMS is preferred- including how content is modelled, templated and governed at scale.
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- Experience building internal-facing sites or portals (SharePoint or similar) that colleagues actually adopt- including the content governance that keeps them current.
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- A track record of running multi-country campaigns and getting local teams to adopt a common approach.
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- Experience working within privacy and consent constraints (GDPR, HCP consent capture).
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📌 Global Medical Omnichannel Lead (Bengaluru)
🏢 Viatris
📍 Bengaluru