NEOLYTIX

Marketing Associate — Graduate Program A structured launchpad for recent MBA (Marketing) graduates

- US Healthcare SaaS
- Gurugram QUALIFICATION

MBA In MarketingEXPERIENCE Fresher (0–1 Yr)LOCATION

Gurugram (Onsite)SHIFT UK (1:30–10:30)

About Neolytix Neolytix is a US-headquartered healthcare technology and services company serving 280+ provider organizations across Revenue Cycle Management, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centres in Chicago, Gurugram, and Manila. We are at a genuine inflection point — transitioning from a services company to a Services-as-Software model, with proprietary platforms like our InCredibly credentialing product going to market. Our marketing function is being built out seriously, which makes this a rare moment to join early and grow fast.

The Opportunity

This is a launchpad role for MBA Marketing graduates. You’ll join a high-visibility marketing team and get hands-on exposure across the entire modern B2B marketing stack — brand, content, demand generation, digital and performance marketing, product marketing, account-based marketing, and marketing operations/analytics — while being mentored by senior marketers and working directly on a live US healthcare SaaS go-to-market.

You will start broad (learning how each function connects), then progressively take ownership of a channel or program as you find your strengths.

The work is real: campaigns that run, content that ships, data that drives decisions, and a clear line of sight to how marketing creates pipeline and revenue. This is the kind of first role that compounds — the breadth you build here becomes the foundation of a marketing leadership career.

What You’ll Do

Market, Customer & Competitive Research

- Research the US healthcare provider landscape (hospitals, physician groups, specialty and behavioral-health practices) and build simple, decision-ready briefs
- Track competitors — positioning, pricing signals, and campaigns — and maintain a living competitive-intelligence repository

Content & Campaigns

- Draft and edit marketing content — emails, landing pages, social posts, one-pagers, case-study outlines — under the guidance of senior marketers
- Support end-to-end campaign execution: briefs, timelines, creative coordination, QA, and launch checklists

Demand Generation & Digital / Performance

- Assist on paid and organic programs — email nurture,



SEO basics, LinkedIn and paid social, and webinar/event promotion
- Learn to read campaign data (opens, clicks, conversions, cost-per-lead) and help optimise based on what the numbers say

Product Marketing & Sales Enablement

- Support positioning and messaging work; help build sales-enablement assets — pitch decks, battle cards, FAQs — for the US mid-market
- Help translate product capabilities into clear, outcome-focused narratives for healthcare buyers

Marketing Operations, ABM & Analytics

- Maintain CRM/marketing-automation hygiene in HubSpot — lists, segmentation, campaign tagging, and basic workflows
- Support account-based marketing: account research, enrichment, and prioritised lists for Sales
- Build and maintain simple dashboards; prepare monthly performance summaries for leadership

What You’ll Learn Within your first year, you’ll build genuine, portfolio-worthy skills across:

- Up-to-date B2B demand generation and performance marketing (Google Ads, LinkedIn, SEO, email)
- Marketing technology and operations — HubSpot, CRM, attribution, and campaign analytics
- Product marketing and go-to-market — positioning, messaging, and sales enablement
- Account-based marketing and intent-driven targeting for a real US SaaS motion
- Data-driven decision-making — turning campaign metrics into clear recommendations

Your Growth Path Months 0–3 (Foundation): Structured onboarding across the marketing stack — US healthcare context, our products, tools, and how each function connects. You shadow, learn the systems, and own your first small deliverables. Months 3–6 (Contribution): Take ownership of specific tasks and a channel or program area, supported by a mentor. Your content ships and your campaigns run.

Months 6–12 (Specialisation): Focus on your strengths — demand gen, product marketing, ABM, or marketing ops — and own measurable outcomes in that area.

What You Bring

Must-Have

- MBA in Marketing (recent graduate) with a genuine passion for building a career in marketing




- Excellent written and verbal English — you can write cleanly and present ideas with confidence
- Strong analytical ability and comfort with numbers — you’re curious about what data is telling you
- Solid working knowledge of MS Office / Google Workspace (Excel/Sheets, PowerPoint/Slides, Word/Docs)
- A learning mindset, ownership, and high attention to detail — you finish what you start and sweat the details

Preferred (a bonus, not required)

- Marketing internships, live projects, or a portfolio (campaigns, content, social, or analytics)
- Familiarity with any marketing tools — HubSpot, Canva, Google Analytics, LinkedIn, Meta, or SEO basics
- Interest in or exposure to B2B, SaaS, US markets, or healthcare

Eligibility Criteria

- Qualification: MBA in Marketing is mandatory and must be completed (recent graduate). Undergraduate degree must also be completed — candidates currently pursuing, with backlogs, or an incomplete degree are not eligible
- Communication: Excellent spoken and written English — this is a communication-heavy, US-facing marketing role
- Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) with overlap into US working hours
- Availability: Immediate joiners or candidates able to start soon are preferred

Who You Are

- Curious and proactive — you ask good questions and go find answers without waiting to be told
- Both creative and analytical — you can write a compelling line and read a conversion report
- Comfortable with ambiguity — you’re excited that some things here are still being built
- Coachable and hungry to grow — you take feedback well and act on it

Selection Process

- Application review (resume; a portfolio or marketing project, if you have one, helps)
- Marketing aptitude / short case exercise
- Interview with the Marketing team, followed by an HR discussion

Why Join Neolytix Full-Stack Exposure Learn brand, demand gen, product marketing, ABM, and marketing ops — not just one narrow slice.Real Ownership, Early Your content ships and your campaigns run — this is not a sideline role.Mentorship & Growth Learn directly from senior marketers, with room to grow into a specialisation.Build-Phase Energy Join an early, high-visibility function at a company scaling from services to software. Questions? Reach out to Lakshay at Neolytix Talent Management | This document is confidential and for internal use only

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📌 Marketing Associate (Haryana)
🏢 Neolytix
📍 Haryana