???? ???? ?? ??? ??? ?? ??? ???????'? ???????

?????? ?????: ?? ?????? - ?? ?????? (?? ??? ?-?.? ???)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a results-oriented Performance Marketing Executive to plan, execute, monitor, and optimise paid digital marketing campaigns. The role is focused on driving measurable business outcomes through paid advertising, lead generation, campaign optimisation, and data-driven decision-making.

The ideal candidate will have hands-on experience with Google Ads, Meta Ads, campaign analytics, audience targeting, and conversion tracking, along with a solid understanding of performance marketing metrics and digital acquisition strategies.

Requirements

Key Responsibilities
- Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage campaign budgets and optimise spending to improve ROI, conversions, and lead generation.
- Monitor key performance metrics including CPC, CPA, CTR, ROAS, conversion rates,



and lead quality.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Develop and execute audience targeting and retargeting strategies.
- Conduct A/B testing across creatives, audiences, ad copy, keywords, and landing pages.
- Set up and monitor conversion tracking to ensure accurate campaign measurement.
- Use Google Analytics 4 and Google Tag Manager to analyse user journeys and campaign performance.
- Identify performance trends, campaign inefficiencies, and opportunities for optimisation.
- Collaborate with creative and content teams to develop high-performing ad creatives and messaging.
- Coordinate with relevant teams to improve landing pages and conversion journeys.
- Prepare regular campaign performance reports and dashboards.
- Provide actionable recommendations based on campaign data and business objectives.
- Maintain accurate campaign records,

📌 Performance Marketing Executive (Kolkata)
🏢 Weekday AI
📍 Kolkata