Own the monthly/quarterly sellout plan by platform and SKU; track actuals against plan daily/weekly and course-correct via the levers below
Build the forecasting and planning cadence in sync with platform-side category teams event and promotion calendars
Performance Marketing — the single biggest lever
Plan, execute, and optimize on-platform ad spend (Amazon Ads, Flipkart Ads, etc.) for ROAS, TACOS, and sellout impact
Work with internal/agency teams to continuously test and scale what's working
Funnel & Traffic Tracking
Own traffic and conversion metrics end-to-end (impressions → clicks → conversion → sellout)
Build the diagnostic muscle to isolate where the funnel is leaking and fix it — visibility, content, pricing, or reviews
Platform Visibility Negotiation
Work directly with the platforms sell-side/category teams to secure organic and paid visibility — banners, deals, search placement,
platform-led campaigns
Build the same account-management relationship with platforms that their own key-account managers build with brands, just from the other side of the table
Post-Conversion Levers
a. Own catalog health — content, A+/EBC, search terms, discoverability — in partnership with platform catalog teams
b. Own ratings & reviews strategy — generation, response management, and rating recovery
c.Manage on-platform pricing hygiene and the promotional calendar (BBD, Prime Day, etc.) in coordination with the pricing/category team
d. Pricing & Promotions
Reporting & Insights
Build a rigorous sellout/funnel dashboarding cadence; translate platform data into weekly/monthly business insight for leadership