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About the Company and Prospect

At Konnect Insights, we are dedicated to transforming customer experience management through our cutting-edge omnichannel platform powered by social listening, analytics, and reporting.

About the Role

We’re looking for a strategic leader who can take advantage of the SDR engine and outbound strategy, with a robust focus on Account-Based Marketing (ABM). This isn’t a role for managing day-to-day outreach alone — it’s about designing the machine that creates predictable pipelines from named accounts.

You’ll work closely with Sales, Marketing, and Leadership to define ICPs, build ABM playbooks, set SDR OKRs, and implement systems and workflows to help us win key accounts in GCC, SEA, UK and beyond.

What We’re Looking For
6+ years of experience in B2B SaaS, with deep experience in SDR strategy, sales development, or ABM.
Proven track record of building outbound programs that drive predictable pipeline.
Solid grasp of target account planning, buyer personas, and modern SDR tech stack.
Analytical mindset with a bias for action.

Nice to Have
Experience with multi-region GTM across India, GCC, SEA, or UK.
Familiarity with N8N workflows, enrichment tools, or low-code automation.
Exposure to omni-channel CX, Martech,



or SaaS platforms like Konnect Insights, Sprinklr, or Zendesk.

Duties:

Key Responsibilities

Strategic Leadership
Define the overall SDR and outbound strategy to consistently generate high-intent leads from our ideal customer profile (ICP).
Work with leadership to segment target markets and align vertical-specific strategies.
Own quarterly OKRs for pipeline generated via outbound & ABM channels.

ABM & Demand Planning
Design and execute 1:1, 1:few, and 1:many ABM campaigns with marketing and sales.
Collaborate on industry toolkits, outbound sequences, landing pages, and events targeted at key accounts.
Use intent signals, firmographic and technographic data to prioritize outreach.

SDR Ops & Enablement
Build processes, cadences, and training programs for SDR success.
Collaborate with SDRs to test, refine, and optimize messaging, sequences, and channels (email, LinkedIn, WhatsApp,

calls).
Choose and manage the right tools and workflows (e.g., N8N, Apollo, CRM, SalesIntel, Clay, etc.).

Analytics & Reporting
Track and report key metrics (meetings booked, pipeline created conversion rates).
Monitor outbound funnel health and optimize based on data and insights.

📌 Abm/ Demand Gen Specialist Mumbai
🏢 uKnowva
📍 Mumbai