We're Hiring | Associate Director - Performance Marketing

Im hiring for an Associate Director Performance Marketing to lead end-to-end Performance Marketing & Growth across App and Web for PrepLadder.

PrepLadder is an established digital learning platform focused on helping students prepare for competitive medical and other skilled entrance examinations through structured courses, high-quality learning content, test preparation and expert-led education.

This is a high-impact leadership role for someone who has built and scaled large customer acquisition engines and is comfortable owning significant budgets, growth metrics and business outcomes.

What Youll Own
Own the overall Performance Marketing strategy & growth roadmap across App and Web
Manage and optimize a 30 Cr+ performance marketing budget, with ownership of CAC, ROAS, LTV & revenue growth
Lead large-scale mobile app acquisition, re-engagement & retention initiatives
Drive attribution, event tracking, deep linking and campaign measurement
Scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA) & Affiliate Networks
Continuously optimize campaigns, audiences, creatives, budgets and conversion funnels
Build,



mentor and lead a high-performing Performance Marketing / Growth team
Partner closely with Product, Analytics & Creative teams to drive experimentation and growth
Identify and scale high-performing campaigns and creative assets to deliver sustainable growth

We’re Looking For
Solid experience in Performance Marketing & Growth, ideally across both App & Web
Proven experience managing 30 Cr+ performance marketing budgets
Deep hands-on experience in Mobile App Marketing & Attribution
Strong understanding of CAC, ROAS, LTV, attribution & funnel optimization
Experience across Google, Meta, ASA & Affiliate Marketing
Solid knowledge of AppsFlyer, Firebase, Amplitude & GA4
Proven experience in team leadership and cross-functional collaboration
Strong analytical and data-driven approach
Strong bias towards experimentation, execution and scaling what works

Location: Bengaluru | Work Mode: In-office #Hiring #PrepLadder #PerformanceMarketing #GrowthMarketing #AppMarketing #UserAcquisition #DigitalMarketing #MarketingLeadership #PerformanceMarketingJobs #BengaluruJobs #BangaloreJobs #EdTechJobs #HiringNow

📌 Associate Director Performance Marketing Bengaluru (India)
🏢 Unacademy
📍 India