Job Description

Role Overview

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We are looking for a senior media operations qualified to lead process excellence, SOP development, and standardization for India, while partnering closely with LATAM teams to adopt and scale global best practices.

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This role will act as a central hub for operational consistency, ensuring that India teams operate with high-quality, standardized, and scalable media processes, aligned with global frameworks but adapted for local market needs.

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You will work across Media, Data & Tech, FinOps, and HR, driving transformation from fragmented execution to structured, governance-led operations.

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Key Responsibilities

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1. SOP Development for India (with Global Alignment)

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- Design and document India-specific SOPs across:
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- Campaign setup, QA, optimization, and reporting
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- Localize global SOPs to:
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- Platform nuances in India
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- Client-specific requirements
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- Build modular SOP frameworks that:
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- Align with global standards
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- Are adaptable across Indian clients and teams
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2. LATAM Integration & Best Practice Adoption

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- Partner with LATAM teams to:
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- Identify proven SOPs and governance models
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- Evaluate applicability for India market
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- Adapt and implement LATAM best practices in India:
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- QA frameworks
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- Taxonomy structures
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- Automation approaches
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- Enable two-way knowledge exchange:
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- Export India innovations back to LATAM/global teams
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3. Standardization & Governance (India Focus)

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- Establish and enforce:
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- Naming conventions
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- Campaign taxonomies
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- Data standards across Indian teams
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- Define governance layers:
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- QA checkpoints
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- Approval workflows
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- Escalation protocols
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- Ensure consistency across:
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- Multiple agencies / business units
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- High-volume campaign environments
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4. Data & Technology Alignment

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- Work with Data & Tech teams to:
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- Align campaign setup with reporting and attribution frameworks
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- Ensure data consistency across platforms and reporting tools
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- Define:
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- India-specific taxonomy extensions
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- Data dictionary aligned with global standards
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- Enable clean, scalable data pipelines for reporting
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5. FinOps Integration (India Market Realities)

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- Partner with Finance teams to:
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- Embed financial controls within media workflows
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- Standardize processes for:
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- Budget allocation and pacing
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- Margin application
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- Billing and reconciliation
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- Address India-specific complexities:
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- Multi-client, multi-budget environments
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- High campaign volume and tight turnaround timelines
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6. HR & Capability Building (India Teams)

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- Work with HR/L&D; to:
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- Build structured onboarding for SOP adoption
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- Define role-based process responsibilities
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- Develop:
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- Training modules for media teams
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- SOP compliance frameworks
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- Upskill teams on:
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- QA processes
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- Data discipline
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- Platform best practices
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7. QA Framework & Automation

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- Design India-specific QA frameworks combining:
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- Manual checks
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- Automated validation
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- Translate SOPs into:
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- Rule-based systems (alerts, triggers, blockers)
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- Ensure balance between:
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- Operational speed (critical in India)
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- Error prevention
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8. Cross-Functional & Regional Collaboration

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- Act as a bridge between:
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- India media teams
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- LATAM teams
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- Global stakeholders
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- Collaborate across:
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- Media (Programmatic, Social, Search)
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- Data & Analytics
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- Martech / Engineering
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- Finance (FinOps)
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- HR / L&D;
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9. Continuous Improvement & Transformation

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- Audit India workflows and identify:
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- Inefficiencies
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- Error-prone processes
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- Track:
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- Error rates
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- SOP adherence
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- Campaign efficiency
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- Continuously refine processes using:
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- LATAM benchmarks
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- India market feedback
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- Platform changes
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Key Deliverables

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- India SOP repository aligned with global standards
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- Standard taxonomy & data dictionary (India + global alignment)
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- QA frameworks and rule libraries (including automation)
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- Financial governance SOPs tailored for India
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- Training programs for India teams
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- LATAM–India best practice exchange playbooks
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- Process performance dashboards (quality, efficiency, compliance)
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Required Skills & Experience

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Core Experience

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- 10–12+ years in digital/media operations
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- Strong experience across:
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- Programmatic
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- Paid Social
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- Search
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India Market Expertise

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- Deep understanding of:
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- High-volume campaign execution
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- Fast turnaround environments
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- Multi-client agency structures
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Process & Transformation Skills

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- Proven track record in:
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- SOP creation
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- Process standardization
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- Operating model design
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Data, Tech & FinOps Understanding

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- Knowledge of:
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- Data taxonomies and reporting structures
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- Financial workflows in media operations
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Stakeholder & Leadership Skills

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- Strong communication and documentation skills
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- Ability to influence cross-functional teams
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- Experience managing ambiguity and driving change
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Success Metrics (KPIs)

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- Reduction in campaign setup errors across India teams
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- SOP adoption and compliance rates
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- Improved taxonomy consistency and reporting accuracy
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- Reduction in financial discrepancies and rework
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- Efficiency gains in campaign execution timelines
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- Successful adoption of LATAM best practices in India
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Please note : This role is open for Gurgaon, Bangalore, Pune, Mumbai and Hyderabad

📌 Assistant Director - Media Process Excellence and SOP Governance (Gurugram)
🏢 Publicis Global Delivery Pgd
📍 Gurugram