Digital Marketing Manager

Location: Mumbai

Department: Marketing

Employment Type: Full time

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to lead and manage the organization’s digital marketing initiatives. The candidate will be responsible for developing digital strategies, managing performance marketing campaigns, driving lead generation, and strengthening the brand’s online presence.

Key Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
Drive qualified leads and improve campaign conversions and ROI.
Monitor key performance metrics such as CPL, CTR, conversion rate, and ROAS.
Manage social media marketing activities and online brand presence.
Coordinate with content, creative, and agency teams for campaign execution.
Develop and implement SEO and SEM strategies to improve website visibility and organic traffic.
Monitor website performance and user engagement using Google Analytics and other analytics tools.
Conduct market and competitor research to identify new digital marketing prospects.




Prepare regular campaign performance reports and provide actionable insights to management.
Manage digital marketing budgets and ensure effective utilization of resources.
Stay updated with the latest digital marketing trends, tools, and platform updates.

Requirements
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
5– 10 years of experience in Digital Marketing, Performance Marketing, or a similar role.
Solid hands-on experience with Google Ads and Meta Ads.
Good knowledge of SEO, SEM, social media marketing, Google Analytics, and lead generation.
Experience in managing digital marketing budgets and performance metrics.
Strong analytical, communication, and project management skills.
Healthcare/hospital industry experience will be an added advantage.

Key Skills Digital Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | SEM | Lead Generation | Social Media Marketing | Google Analytics | Campaign Optimization | ROI/ROAS | Digital Strategy

Pay: ₹14,587.17 - ₹59,345.56 per month

Benefits
Provident Fund

Work Location: In person

📌 Digital Marketing Manager Mumbai City
🏢 HVS
📍 Mumbai