19 Sep
|
Lyxel&Flamingo (L&F)
|
Gurugram
19 Sep
Lyxel&Flamingo (L&F)
Gurugram
Job Description
Designation – Team Lead – Integrated Media Planner
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Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003
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Days of working – 5 (Sat& Sun fixed off)
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About the Role-
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We are looking for a Team Lead – Integrated Media Planning with 5–8 years of experience in developing and executing integrated media strategies across Offline and Digital Paid Media.
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The ideal candidate should have hands-on experience in TV, Print, Radio, OOH, Cinema, and Activations, along with a strong understanding of Digital Paid Media, including Google, Meta, YouTube, Display, Programmatic, LinkedIn, and OTT
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The role requires a strategic planner who can build impactful media plans, manage client relationships, collaborate with internal teams, negotiate with media partners, and drive campaign performance across channels.
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Key Responsibilities
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- Develop integrated media strategies aligned with client objectives and budgets.
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- Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations,
and Digital Paid Media.
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- Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.
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- Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.
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- Monitor campaign performance, analyze results, and recommend strategic optimizations.
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- Present media strategies, campaign reports, and post-campaign analyses to clients.
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- Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.
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- Support current business pitches with cutting-edge media recommendations.
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- Stay updated on industry trends, emerging media platforms, and consumer behaviour.
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- Mentor junior team members and ensure timely campaign execution.
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Requirements
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- 5–8 years of experience in Media Planning within an Advertising or Media Agency.
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- Strong expertise in Offline Media Planning (TV, Print, Radio,
📌 Senior Media Planner (Gurugram)
🏢 Lyxel&Flamingo (L&F)
📍 Gurugram