Key Responsibilities:-

Execute and optimize lifecycle marketing campaigns across Email, WhatsApp, PushNotifications, and other CRM channels to drive customer engagement and businessgrowth.
Build, schedule, and manage campaigns and automated customer journeys usingCRM and marketing automation platforms.
Support customer segmentation, audience targeting, personalization, and lifecycle initiatives across acquisition, activation, engagement, retention, and reactivation.
Collaborate with Design, Content, Growth, Product Marketing, and Analytics teamsto ensure timely and effective campaign execution.
Conduct end-to-end campaign QA, maintain campaign calendars, documentation,and ensure operational excellence across all lifecycle initiatives.
Analyze campaign performance using CRM dashboards and Excel/Google Sheets,prepare regular reports, and identify opportunities to improve customerengagement and conversions.
Drive experimentation through A/B testing and data-backed optimizations toenhance customer journeys and lifecycle performance.
Work extensively with Excel/Google Sheets for campaign reporting,



customer datamanagement, and performance analysis.

Eligibility:-
Postgraduate in Marketing, Business, Communications, or a related field, orcurrently in the final semester of a postgraduate program
Strong attention to detail and execution discipline Comfortable working with Excel / Google Sheets and data
Robust written communication skills Interest in growth marketing, CRM, and customer engagement
Curiosity about consumer internet businesses and travel

Good to Have:- Familiarity with CRM platforms such as MoEngage, CleverTap, WebEngage,HubSpot, Braze, or similar tools.

Basic understanding of lifecycle marketing, marketing automation, and customerjourney mapping.

Solid working knowledge of Excel functions,

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks
Flexible schedule

Application Question(s):
How soon you can join?
Do you have any experience on whatsApp marketing?
What's your stipend expectations?

Work Location: In person

📌 Growth Marketer Intern Gurugram (India)
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