Role & responsibilities

We are not looking for a conventional Marketing Manager.

We need someone who knows how to market events, build audiences and create demand.

For our conferences and industry platforms, marketing has three explicit outcomes:

Get the right delegates into the room.

Create interest from sponsors and exhibitors.

Build enough market visibility that the industry wants to participate.

What you will own

You will independently create and execute the marketing strategy for our events across:
Delegate acquisition
Sponsor & exhibitor lead generation
Speaker and advisory amplification
Event positioning and awareness
Paid marketing
Organic growth
Social media
Email & database marketing
SEO, SEM & AEO
Landing pages and conversion optimisation
Retargeting and performance campaigns
Community and partner marketing

You should be comfortable taking an event from launch announcement to a full room.

We are specifically looking for someone who:
Has proven experience marketing conferences, exhibitions, summits or B2B events
Has personally owned delegate acquisition campaigns




Understands how marketing contributes to sponsor/exhibitor pipelines
Is strong in LinkedIn Ads, Google Ads, Meta and performance marketing
Understands SEO, SEM, AEO, analytics and conversion
Knows email and database marketing beyond simply sending newsletters
Can build and execute a complete event marketing plan
Is highly process-driven and manages multiple campaigns simultaneously
Can work independently but also lead designers, content, video and external resources
Can quickly understand and market different industries
Is a robust communicator and presenter
Is comfortable being measured on results rather than activity The numbers you should care about

Registrations.

Qualified delegates.

Cost per acquisition.

Sponsor/exhibitor leads.

Conversions.

Email performance.

Website conversions.

Campaign ROI.

Not just impressions, likes and followers.

Very significant

If your experience has primarily been social media management, account servicing or coordinating agency campaigns without owning acquisition and conversion, this may not be the right role.

📌 Marketing Manager Events & Growth Mumbai
🏢 HireKul
📍 Mumbai