Job Description

Key Responsibilities:

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1. Identification of Potential:

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- Analysis of Kia India Network coverage & TIV sales data
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- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans
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- Customer demographic should be matching with Kia India customer profile
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2. Business Plan Formation:

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- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans
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- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve
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- Dealer wise outlet wise planning
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3. Strategic Tie-ups & BTL Events:

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- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.
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- Tie-up with Village Level Entrepreneurs/ CSC etc.
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- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc
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4. Rural Manpower (Dealer):

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- Identification & finalization of Super-KEC requirement – Dealer-wise
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- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes
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- Monthly target rolling for Super KECs for Bookings & Retails
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- Daily performance monitoring, weekly review for non-performers/ low performers
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- Reward & Recognition of manpower, highlighting Top performers, recognition by management
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- Super KEC Skill Contest to identify the top talents, Recognition & Rewards
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5. Key KPI's:

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- Achieve monthly/quarterly rural sales targets for the assigned region
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- Drive retail performance through focused rural penetration strategies
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- Activations : Monthly/ Quarterly BTL plan
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- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower
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- Manpower : Adequate dealer manpower onboarding, Training & Development
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- Track KPIs: rural contribution %, enquiry generation, conversion ratio
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- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM)
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Years of Experience:- 6-9 Years (passenger vehicle experience mandatory)

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Current Location:- Mumbai or willing to relocate Mumbai

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Education:- MBA preferred

📌 Rural Sales Manager - West Region (Mumbai)
🏢 Kia India
📍 Mumbai